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Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans

Author

Listed:
  • Eloïse Sengès

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ziad Malas

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

Abstract

Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure activities and health innovations reveals four consumer segments (the wealthy far-sighted, the dissatisfied passives, the lukewarm and the well-aging) whose constitution is influenced by Desired Aging Well. Managerial recommendations based on this criterion are proposed.

Suggested Citation

  • Eloïse Sengès & Denis Guiot & Ziad Malas, 2014. "Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans," Post-Print hal-01649766, HAL.
    • Handle: RePEc:hal:journl:hal-01649766
    Note: View the original document on HAL open archive server: https://hal.science/hal-01649766v1
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    References listed on IDEAS

    as
    1. Marceline Bodier, 1999. "Les effets d'âge et de génération sur le niveau et la structure de la consommation," Économie et Statistique, Programme National Persée, vol. 324(1), pages 163-180.
    2. repec:dau:papers:123456789/3374 is not listed on IDEAS
    3. Denis Guiot, 2001. "Tendance d'âge subjectif : quelle validité prédictive ?," Post-Print halshs-00167929, HAL.
    Full references (including those not matched with items on IDEAS)

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