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From feeling like home to being at home: The negative outcomes of attachment to commercial places

Author

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  • Alain Debenedetti

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

  • Damien Chaney

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

Abstract

This research illuminates the negative facets of attachment to commercial places. Prior research focusing on place attachment has emphasized that strong emotional bonds with a commercial place trigger behaviors that were valuable to both managers and customers. However, consumers' strong emotional engagement to places can lead them to move from feeling at home – where consumers experience a sense of comfort and familiarity – to being at home – where they see the place as part of their personal space –, which is likely to impact the place's commercial activities. Building on managers' and consumers interviews, our data emphasize the negative effects of attachment to commercial places, and also suggest that surprisingly, managers themselves play a role in the development of detrimental behaviors in the places they manage.

Suggested Citation

  • Alain Debenedetti & Damien Chaney, 2024. "From feeling like home to being at home: The negative outcomes of attachment to commercial places," Post-Print hal-04355633, HAL.
    • Handle: RePEc:hal:journl:hal-04355633
    DOI: 10.1016/j.jretconser.2023.103653
    Note: View the original document on HAL open archive server: https://hal.science/hal-04355633
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    References listed on IDEAS

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    Cited by:

    1. Alain Debenedetti & Déborah Philippe & Delphine Dion, 2024. "Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience," Post-Print hal-04593576, HAL.

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