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The dark side of place attachment: Why do customers avoid their treasured stores?

Author

Listed:
  • Sevgin Eroglu

    (Georgia State University - USG - University System of Georgia)

  • Géraldine Michel

    (IAE Paris - Sorbonne Business School)

Abstract

While there is extensive literature on consumers' attraction to their treasured commercial places, we have little understanding of the "dark side" of these close relationships within the retail context. Drawing on the notion of interdependent freedom and using the introspection methodology, this study demonstrates how customers lose their sense of interdependent freedom in the favored stores, and ultimately reduce, or altogether avoid their patronage over time. Specifically, the findings display the constraints and coping strategies customers use to protect their interdependent freedom in these venues by: (1) Creating occasions that enable giving back to the treasured place, (2) Carving their own territories therein, and (3) Calibrating the timing of their patronage. The results also identify two critical factors that influence perceptions of interdependent freedom in the retailscape: (1) Benevolent attention associated with weak relationships, and (2) Security associated with flexibility.

Suggested Citation

  • Sevgin Eroglu & Géraldine Michel, 2018. "The dark side of place attachment: Why do customers avoid their treasured stores?," Post-Print halshs-02148429, HAL.
  • Handle: RePEc:hal:journl:halshs-02148429
    DOI: 10.1016/j.jbusres.2018.01.009
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    Citations

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    Cited by:

    1. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince, 2024. "Shopping mall detachment: Why do some consumers avoid malls?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Debenedetti, Alain & Chaney, Damien, 2024. "From feeling like home to being at home: The negative outcomes of attachment to commercial places," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    3. Alain Debenedetti & Déborah Philippe & Delphine Dion, 2024. "Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience," Post-Print hal-04593576, HAL.
    4. Rosado-Serrano, Alexander & Navarro-García, Antonio, 2023. "Alternative modes of entry in franchising," Journal of Business Research, Elsevier, vol. 157(C).
    5. Klaus, Philipp ‘Phil’, 2022. "How luxury retail will change forever – The role of atmospherics in the digital era," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    6. Alain Debenedetti & Damien Chaney, 2024. "From feeling like home to being at home: The negative outcomes of attachment to commercial places," Post-Print hal-04355633, HAL.

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