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From feeling like home to being at home: The negative outcomes of attachment to commercial places

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  • Debenedetti, Alain
  • Chaney, Damien

Abstract

This research illuminates the negative facets of attachment to commercial places. Prior research focusing on place attachment has emphasized that strong emotional bonds with a commercial place trigger behaviors that were valuable to both managers and customers. However, consumers' strong emotional engagement to places can lead them to move from feeling at home – where consumers experience a sense of comfort and familiarity – to being at home – where they see the place as part of their personal space –, which is likely to impact the place's commercial activities. Building on managers' and consumers interviews, our data emphasize the negative effects of attachment to commercial places, and also suggest that surprisingly, managers themselves play a role in the development of detrimental behaviors in the places they manage.

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  • Debenedetti, Alain & Chaney, Damien, 2024. "From feeling like home to being at home: The negative outcomes of attachment to commercial places," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    • Handle: RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004046
    DOI: 10.1016/j.jretconser.2023.103653
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