Exploring how consumer cooperatives might strategically incorporate social media to distribute wine
[Explorer comment les coopératives de consommateurs pourraient intégrer stratégiquement les médias sociaux pour distribuer du vin]
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DOI: 10.1002/cb.2255
Note: View the original document on HAL open archive server: https://hal.science/hal-04216164v1
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- Saïd Aboubaker Ettis & Jean-Éric Pelet & Judith Lynne Zaichkowsky, 2024. "Comparing online user experience across different digital business ecosystems and platforms when booking vacations," Review of Managerial Science, Springer, vol. 18(9), pages 2613-2642, September.
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More about this item
Keywords
consumer cooperative; wine cooperator; distribution; social media; perceived risk; intention to buy wine online; small producers; Blockchain;All these keywords.
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