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Impact de la modalité d'inscription dans l'économie sociale et solidaire (ESS) sur la confiance des consommateurs

Author

Listed:
  • Edith Nicolas de Lamballerie

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pauline Jacquier

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

  • Juliette Launey

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

This exploratory qualitative research focuses on the impact of the type of registration mode in the Social and Solidarity based Economy (ESS) chosen by fashion companies on consumer trust. Direct (professional insertion) and indirect (sponsorship/foundation) initiatives are distinguished, and a three-dimensional conception of consumer trust (credibility, integrity, benevolence) is adopted. The results indicate that consumer trust is lower for indirect initiatives. Indeed, fashion companies with direct initiatives are perceived as credible, honest and having benevolence, whereas fashion companies with indirect initiatives are perceived as lacking benevolence and, for some, integrity. This research also suggests an extended conception of benevolence as a component of trust, in the case of Social and Solidarity based Economy fashion companies. Limitations and future research directions are discussed.

Suggested Citation

  • Edith Nicolas de Lamballerie & Pauline Jacquier & Juliette Launey, 2022. "Impact de la modalité d'inscription dans l'économie sociale et solidaire (ESS) sur la confiance des consommateurs," Post-Print hal-03955770, HAL.
    • Handle: RePEc:hal:journl:hal-03955770
    Note: View the original document on HAL open archive server: https://hal.science/hal-03955770
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    References listed on IDEAS

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    1. Nathalie Guibert, 1999. "La confiance en marketing : Fondements et applications," Post-Print hal-02018437, HAL.
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    More about this item

    Keywords

    Économie Sociale et Solidaire; ESS; Confiance du consommateur; Mode; Social and Solidarity based Economy; Consumer Trust; Fashion;
    All these keywords.

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