IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03955770.html
   My bibliography  Save this paper

Impact de la modalité d'inscription dans l'économie sociale et solidaire (ESS) sur la confiance des consommateurs

Author

Listed:
  • Edith Nicolas de Lamballerie

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pauline Jacquier

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

  • Juliette Launey

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

This exploratory qualitative research focuses on the impact of the type of registration mode in the Social and Solidarity based Economy (ESS) chosen by fashion companies on consumer trust. Direct (professional insertion) and indirect (sponsorship/foundation) initiatives are distinguished, and a three-dimensional conception of consumer trust (credibility, integrity, benevolence) is adopted. The results indicate that consumer trust is lower for indirect initiatives. Indeed, fashion companies with direct initiatives are perceived as credible, honest and having benevolence, whereas fashion companies with indirect initiatives are perceived as lacking benevolence and, for some, integrity. This research also suggests an extended conception of benevolence as a component of trust, in the case of Social and Solidarity based Economy fashion companies. Limitations and future research directions are discussed.

Suggested Citation

  • Edith Nicolas de Lamballerie & Pauline Jacquier & Juliette Launey, 2022. "Impact de la modalité d'inscription dans l'économie sociale et solidaire (ESS) sur la confiance des consommateurs," Post-Print hal-03955770, HAL.
    • Handle: RePEc:hal:journl:hal-03955770
    Note: View the original document on HAL open archive server: https://hal.science/hal-03955770
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03955770/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nathalie Guibert, 1999. "La confiance en marketing : Fondements et applications," Post-Print hal-02018437, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:dau:papers:123456789/4215 is not listed on IDEAS
    2. Sophie Giordano & Elisabeth Roucolle, 2001. "Modele Comptable Et Representation Des Organisations En Reseau," Post-Print halshs-00584651, HAL.
    3. Shérazade Gatfaoui, 2005. "Quelles Conceptions 1 De La Confiance Au Cours De La Relation Bancaire (Client/Banque) ? : Une Approche Par Les Etudes De Cas Retrospectives," Post-Print hal-01539947, HAL.
    4. Gwenaëlle Nogatchewsky & Rachel Beaujolin-Bellet, 2005. "La rupture du contrôle par la confiance dans les relations client-fournisseur," Post-Print halshs-00143134, HAL.
    5. Jeanne-Marie Trégan, 2004. "Facteurs déterminants des modes de relations entre donneur d'ordres et sous-traitant dans l'habillement marseillais," Post-Print halshs-00086007, HAL.
    6. repec:dau:papers:123456789/4674 is not listed on IDEAS
    7. Pascal Philippart, 2005. "La dialogique contrat-confiance dans la gestion des alliances interentreprises:une illustration dans l’industrie automobile," Revue Finance Contrôle Stratégie, revues.org, vol. 8(4), pages 177-203, December.
    8. Corinne Lamour & Catherine de La Robertie & Gérard Cliquet, 2013. "Prescription d'achats complexes: Proposition de définitions et d'un modèle," Post-Print hal-00784362, HAL.
    9. Zouhair Djerbi, 2009. "L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition," Revue Finance Contrôle Stratégie, revues.org, vol. 12(4), pages 115-141, December.
    10. Pascale Bueno Merino, 2006. "Le contrôle de l’intermédiaire local dans l’accord de portage commercial:analyse du rôle et des antécédents de la confiance," Revue Finance Contrôle Stratégie, revues.org, vol. 9(1), pages 97-134, March.
    11. David Autissier & Armelle Glérant-Glikson & Joan Le Goff, 2000. "Service gagnant ! Comprendre l’essor des chaînes," Post-Print hal-03151451, HAL.
    12. Marie-Christine Lichtlé & Lydiane Nabec & Dominique Roux & Corinne Chevalier, 2018. "Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations," Post-Print hal-02022174, HAL.
    13. Shérazade Gatfaoui, 2015. "Construire la confiance dans la relation bancaire," Post-Print hal-01133660, HAL.
    14. Odile Chanut, 2005. "Quelles stratégies marketing possibles pour les PME face à la grande distribution ? Routin ou la voie de la stratégie relationnelle," Post-Print hal-01764430, HAL.
    15. repec:dau:papers:123456789/4230 is not listed on IDEAS
    16. Shérazade Gatfaoui, 2003. "Les Mecanismes De La Confiance Dans Le Discours Des Clients : Le Cas D'Une Banque Mutualiste," Post-Print hal-01539868, HAL.
    17. Marie Beck & Oliviane Brodin & Jean-François Mallet, 2016. "When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate," Post-Print hal-03350108, HAL.
    18. Paul-Emmanuel Pichon, 2003. "La Reduction Du Risque Alimentaire : Cadre Theorique Et Proposition D'Un Modele Explicatif De Decision D'Achat Presentant Le Role De La Confiance," Post-Print hal-04086934, HAL.

    More about this item

    Keywords

    Économie Sociale et Solidaire; ESS; Confiance du consommateur; Mode; Social and Solidarity based Economy; Consumer Trust; Fashion;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03955770. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.