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Unlocking the black box of sponsorship in participant-based sport

Author

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  • Konstantinos Koronios

    (University of Peloponnese)

  • Lazaros Ntasis

    (University of Peloponnese)

  • Panagiotis Dimitropoulos

    (University of Peloponnese)

  • Anna Gerke

    (Audencia Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Konstantinos Koronios & Lazaros Ntasis & Panagiotis Dimitropoulos & Anna Gerke, 2022. "Unlocking the black box of sponsorship in participant-based sport," Post-Print hal-03924080, HAL.
    • Handle: RePEc:hal:journl:hal-03924080
    DOI: 10.1108/SBM-12-2021-0148
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-03924080
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    References listed on IDEAS

    as
    1. Changwook Kim & Kyriaki Kaplanidou, 2019. "The Effect of Sport Involvement on Support for Mega Sport Events: Why Does It Matter," Sustainability, MDPI, vol. 11(20), pages 1-16, October.
    2. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    3. Daniel C. Funk & Jeff James, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Taylor & Francis Journals, vol. 4(2), pages 119-150, July.
    4. T. Bettina Cornwell & Michael S. Humphreys & Angela M. Maguire & Clinton S. Weeks & Cassandra L. Tellegen, 2006. "Sponsorship-Linked Marketing: The Role of Articulation in Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 312-321, November.
    5. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    6. Erik L. Olson, 2018. "Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring," Marketing Letters, Springer, vol. 29(1), pages 115-122, March.
    7. Jean-Luc Herrmann & Mathieu Kacha & Christian Derbaix, 2016. "“I support your team, support me in turn!”: The driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging activities," Post-Print hal-01692835, HAL.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Tien-Chin Wang & Tsai-Yun Huang & Chien-Hui Lee, 2023. "Exploring the Preference of Corporations for Sponsorship Motives and the Impact of Sponsorship Motives on Sponsoring Intention in Post-Epidemic Era: Using Two Different Approaches—FPR and SEM," Sustainability, MDPI, vol. 15(10), pages 1-22, May.

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