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Le Nudge Peut-Il Soutenir La Perception D'Inclusion Numérique De L'Utilisateur ?

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  • Léa Cauchard

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UM - Université de Montpellier)

  • Sara Laurent

Abstract

Nowadays user journeys are mainly dominated by digital technology. User digital journeys are perceived as the guarantee of a win-win exchange between companies and users. However, user digital journeys can be both a source of co-creation and co-destruction of value depending on the user's relationship to digital. To overcome these inequalities, organizations must propose digital inclusion strategies to create user journeys in which all users can easily participate. We will discuss the value for organizations of using nudge to build more inclusive user (and digital) journeys. Indeed, some nudge mechanisms could improve the user's perception of control in favor of his autonomy and recognition. This discussion leads us to ask the role of nudge mechanisms on the user's perception of digital inclusion and his participation in the process of co-creation of value during a digital journey.

Suggested Citation

  • Léa Cauchard & Sara Laurent, 2021. "Le Nudge Peut-Il Soutenir La Perception D'Inclusion Numérique De L'Utilisateur ?," Post-Print hal-03544586, HAL.
    • Handle: RePEc:hal:journl:hal-03544586
    Note: View the original document on HAL open archive server: https://hal.science/hal-03544586
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    References listed on IDEAS

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    Keywords

    autonomy; recognition; user journey; Digital inclusion; Inclusion numérique; nudge; autonomie; reconnaissance; parcours utilisateur;
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