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Remembering shopping experiences: The Shopping Experience Memory Scale

Author

Listed:
  • Michael Flacandji

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Nina Krey

    (Rowan University)

Abstract

Companies strive to enhance customer experiences and to foster positive consumer behaviors. While there is extensive literature on how to create enjoyable and conducive customer experiences, limited research focuses on memories associated with shopping experiences. However, the decision to repeat an experience is based more on the memory of that experience than on the actual experience itself. The current research draws on a series of qualitative and quantitative studies to develop and to validate the four-dimensional Shopping Experience Memory Scale (SEMS). Findings suggest that the scale's four dimensions – attraction, structure, affect, and social – are reliable and consistent across different consumption environments (in-store, mall, and online) and across different time intervals. SEMS reflects nuances of memory and of experience constructs forming the basis of theoretical and practical contributions in the ability to assess the progression of memory associated with shopping experiences over time.

Suggested Citation

  • Michael Flacandji & Nina Krey, 2020. "Remembering shopping experiences: The Shopping Experience Memory Scale," Post-Print hal-03219821, HAL.
    • Handle: RePEc:hal:journl:hal-03219821
    DOI: 10.1016/j.jbusres.2018.10.039
    Note: View the original document on HAL open archive server: https://hal.science/hal-03219821
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    References listed on IDEAS

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    1. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
    2. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    3. Braun, Kathryn A, 1999. "Postexperience Advertising Effects on Consumer Memory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 319-334, March.
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    Cited by:

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    2. Büyükdağ, Naci & Kitapci, Olgun, 2021. "Antecedents of consumer-brand identification in terms of belonging brands," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Chen, Chin-Tsu, 2024. "Atmospherics fosters customer loyalty: Exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
    4. Krey, Nina & Picot-Coupey, Karine & Cliquet, Gérard, 2022. "Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    5. Ai-Yun Hsieh & Shao-Kang Lo & Yujong Hwang, 2024. "Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention," Electronic Commerce Research, Springer, vol. 24(3), pages 2045-2064, September.
    6. Jyro B. Triviño, 2024. "Role of human resources in memorable customer experience," SN Business & Economics, Springer, vol. 4(1), pages 1-15, January.
    7. Moliner-Tena, Miguel A. & Monferrer-Tirado, Diego & Estrada-Guillen, Marta & Vidal-Meliá, Lidia, 2023. "Memorable customer experiences and autobiographical memories: From service experience to word of mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    8. Merle, Aurélie & St-Onge, Anik & Sénécal, Sylvain, 2022. "Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience," Journal of Business Research, Elsevier, vol. 147(C), pages 532-543.
    9. Jin-Kyu Kim & Jae-Jang Yang & Yong-Ki Lee, 2023. "How Do Self-Service Kiosks Improve COVID-19 Pandemic Resilience in the Restaurant Industry?," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    10. Nathalie Veg-Sala & Angy Geerts, 2021. "L'expérience d'achat dans les boutiques de luxe : Etude des dimensions selon les motivations d'achat des consommateurs de luxe," Post-Print hal-04154737, HAL.

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