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Valeur perçue et comportements en ligne en état d'immersion : le rôle modérateur de l'implication et de l'expertise

Author

Listed:
  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ahmed Anis Charfi

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Webmasters are more and more aiming at encouraging visitors' immersion in the heart of an online experience. In order to better understand this phenomenon, the quantitative study presented here shed some light on the influence of immersive experiences on the perceived value and on the potential responses of the visitor towards the site, the brand and the product. This research identifies the potential moderating effects of involvement and expertise. From theoretical and managerial points of view, this research offers some perspectives on the perceived benefits of online immersive experiences.

Suggested Citation

  • Pierre Volle & Ahmed Anis Charfi, 2011. "Valeur perçue et comportements en ligne en état d'immersion : le rôle modérateur de l'implication et de l'expertise," Post-Print halshs-00638649, HAL.
    • Handle: RePEc:hal:journl:halshs-00638649
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638649
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    References listed on IDEAS

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