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Measuring Consumer Behavior in Banking: Scale Development and Validation

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  • Zaid Ahmad Ansari

Abstract

The purpose of this paper is to construct a valid and reliable scale measuring consumer behavior with respect to banking industry. The study has highlighted that consumer behavior in banking industry can be measured by four factors banking services, consumer trust, employee behavior and the online services. These four factors have been measured using 26 items. The scale developed has shown high reliability, discriminant validity and has remained consistent across different samples. The findings have revealed that banking services is the most important determinant of consumer behavior followed by consumer trust, employee behavior and online services.

Suggested Citation

  • Zaid Ahmad Ansari, 2021. "Measuring Consumer Behavior in Banking: Scale Development and Validation," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(11), pages 263-263, July.
    • Handle: RePEc:ibn:ijbmjn:v:14:y:2021:i:11:p:263
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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