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« An evolutionary model of the wine markets segmentation: quality policies and signals »
[Un modèle évolutionnaire de segmentation des marchés des vins : politiques de qualité et caractéristiques informationnelles]

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  • Christian Barrère

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

There are today crisis and mutations in wine markets and the old segmentation between aristocratic markets and popular markets is questioned. This paper addresses the economic logic of this segmentation. Using an evolutionary games approach we build an evolutionary model of the strategic determination of quality. Diverse configurations and different evolutionary paths are to be distinguished, according to the informational characteristics of markets. So we have a useful framework to study the conditions and the evolution of the old segmentation within the new context of global markets.

Suggested Citation

  • Christian Barrère, 2007. "« An evolutionary model of the wine markets segmentation: quality policies and signals » [Un modèle évolutionnaire de segmentation des marchés des vins : politiques de qualité et caractéristiques i," Post-Print hal-02615249, HAL.
    • Handle: RePEc:hal:journl:hal-02615249
    Note: View the original document on HAL open archive server: https://hal.science/hal-02615249
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    References listed on IDEAS

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    1. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    2. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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