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The 3PL Provider as Catalyst of Coopetitive Strategies-An Exploratory Study

Author

Listed:
  • François Fulconis

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, LBNC - Laboratoire Biens, Normes, Contrats - AU - Avignon Université, AU - Avignon Université)

  • Virginie Hiesse

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, ERFI - Equipe de Recherche sur la Firme et l'Industrie - UM - Université de Montpellier)

  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, AMU - Aix Marseille Université)

Abstract

The subject of coopetitive strategies has been increasingly studied since the end of the 1990s in academic literature on strategic management, offering an in-depth renewal of the way of looking at the evolution of exchange relations between firms, and emphasizing that neither pure cooperation nor pure competition are satisfying explanatory models of the reality of business. In fact, cooperation and competition blend to give rise to a novel model of value creation: coopetition. The paper makes use of this conceptual framework to study the role of third party logistics (3PL) in the operation of modern supply chains. 3PLs appear to be the catalysts of coopetitive strategies, particularly when they manage modular platforms. An exploratory field study conducted in France has identified three 3PL archetypes in the dynamics of coopetitive supply chains: 3PL as caretaker, 3PL as lead operator and 3PL as architect.

Suggested Citation

  • François Fulconis & Virginie Hiesse & Gilles Paché, 2011. "The 3PL Provider as Catalyst of Coopetitive Strategies-An Exploratory Study," Post-Print hal-02300882, HAL.
    • Handle: RePEc:hal:journl:hal-02300882
    DOI: 10.1080/16258312.2011.11517260
    Note: View the original document on HAL open archive server: https://amu.hal.science/hal-02300882
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    References listed on IDEAS

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    2. Virginie Noireaux & Joseph Edzengte Edzengte, 2020. "The benefits of the digital supply chain for horizontal resource pooling – the case of the Bio Loire Océan Farmers’ Association," Post-Print hal-03420554, HAL.

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