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Le crowdlending : une opportunité de mission originale pour l'expert-comptable ?

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  • Nathalie Duran

    (IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion, CEMOI - Centre d'Économie et de Management de l'Océan Indien - UR - Université de La Réunion)

Abstract

Crowdlending is a finance process that allows individuals to lend money to businesses in a Peer To Business (P2Binvestor) approach. This research focuses on the perception of Chartered accountants on crowdlending as an opportunity for their activity. Our analysis relies on a methodology using an exploratory qualitative research joining a single case study (Lendopolis) partnered with the Accountant Board and netnography as an innovative approach. The results highlight the potential of Crowdlending as complementary or even sometimes substitute of the traditional bank channel and the important role played by the chartered accountant in the community loan.

Suggested Citation

  • Nathalie Duran, 2016. "Le crowdlending : une opportunité de mission originale pour l'expert-comptable ?," Post-Print hal-01900572, HAL.
    • Handle: RePEc:hal:journl:hal-01900572
    Note: View the original document on HAL open archive server: https://hal.science/hal-01900572
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    References listed on IDEAS

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