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Crowdlending : les échanges sociaux dans les communautés de prêt

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  • Nathalie Duran

    (IAE - Institut d'Administration des Entreprises - UR - Université de La Réunion)

Abstract

Crowdlending is a finance process that allows individuals to lend money to businesses in a Peer to Business (P2Binvestor) approach. We focuse on crowdlending community. Our analysis relies on a methodology using an exploratory qualitative research joining interview and netnography as an innovative approach. The results highlight the potential of Crowdlending as complementary or even sometimes substitute of the traditional bank channel and the important role played by the chartered accountant in the community loan and the social exchange.

Suggested Citation

  • Nathalie Duran, 2016. "Crowdlending : les échanges sociaux dans les communautés de prêt," Post-Print hal-01651380, HAL.
    • Handle: RePEc:hal:journl:hal-01651380
    Note: View the original document on HAL open archive server: https://hal.univ-reunion.fr/hal-01651380
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    File URL: https://hal.univ-reunion.fr/hal-01651380/document
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    References listed on IDEAS

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    5. Magdalena Cholakova & Bart Clarysse, 2015. "Does the Possibility to Make Equity Investments in Crowdfunding Projects Crowd Out Reward–Based Investments?," Entrepreneurship Theory and Practice, , vol. 39(1), pages 145-172, January.
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    Cited by:

    1. Nathalie Duran & Djamchid Assadi, 2017. "Analyse comparative des discours gagnants et perdants du microcrédit : le cas des campagnes de crowdlending," Post-Print hal-01655509, HAL.

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