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Crowdsourcing

Author

Listed:
  • Jean-Fabrice Lebraty

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Katia Lobre

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Le crowdsourcing consiste à externaliser une ou plusieurs des activités d'une organisation auprès d'une communauté d'internautes (la foule). Cette nouvelle forme d'externalisation n'a cessé d'évoluer en s'amplifiant et en se diversifiant, pour par exemple donner ainsi naissance au crowdfunding ou au crowdtesting . A la différence d'une externalisation classique, le crowdsourcing bénéficie de la synergie entre la foule et les technologies Internet, ce qui lui confère des potentialistés immenses. Se fondant à la fois sur des approches théoriques en management et sur des exemples concrets, cet ouvrage présente en détail onze types distincts d'opération de crowdsourcing. Il montre comment il peut être utilisé pour créer de la valeur et de nouvelles opportunités pour les entreprises. Pour cela les auteurs s'appuient sur un modèle original qui lie types de valeur, types de foule, motivations et incitations. Les aspects critiques du crowdsourcing, son éthique et son avenir sont également discutés avec notamment une ouverture sur les synergies potentiellement importantes entre crowdsourcing, impression 3D et monnaie virtuelle.

Suggested Citation

  • Jean-Fabrice Lebraty & Katia Lobre, 2015. "Crowdsourcing," Post-Print hal-01221086, HAL.
    • Handle: RePEc:hal:journl:hal-01221086
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    Citations

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    Cited by:

    1. Jennifer Yang Hui, 2017. "Crowdsourcing Terrorism: Utopia, Martyrdom and Citizenship Reimagined," Journal of Asian Security and International Affairs, , vol. 4(3), pages 337-352, December.
    2. Stéphane Onnee & Sophie Renault, 2015. "Crowdfunding: principles, trends and issues," Post-Print hal-01712731, HAL.
    3. Nathalie Duran, 2016. "Le crowdlending, une opportunité de mission originale pour l'expert comptable ?," Post-Print hal-01651395, HAL.
    4. Isabelle Liotard & Valerie Revest, 2021. "Open innovation and prizes: is the European Commission really committed?," LEM Papers Series 2021/14, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    5. Emanuela Esmerova, 2018. "Crowdsourcing And Innovation Activity Are Important For Management," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 105-114.
    6. Isabelle Liotard & Valérie Revest, 2022. "Open innovation and prizes: is the European Commission really comitted?," CEPN Working Papers hal-03524203, HAL.
    7. Sophie Renault & Aurore Ingarao, 2018. "Crowdfunding: when fans fund web creators [Crowdfunding : quand les fans rétribuent les créateurs du web]," Post-Print halshs-02190563, HAL.
    8. Nathalie Duran, 2016. "Le crowdlending : une opportunité de mission originale pour l'expert-comptable ?," Post-Print hal-01900572, HAL.
    9. Isabelle Liotard & Valérie Revest, 2015. "Innocentive Un modèle hybride d'innovation basé sur l'appel à la foule et l'Innovation Ouverte," Post-Print halshs-01302451, HAL.
    10. Isabelle Liotard & Valérie Revest, 2022. "Open innovation and prizes: is the European Commission really comitted?," Working Papers hal-03524203, HAL.

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