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Crowdsourcing

Author

Listed:
  • Jean-Fabrice Lebraty

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Katia Lobre

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities. Chapter 1 is based on four examples: the online-banking sector, an informative television channel, the postal sector and the higher education sector. It shows that in the current context, for a company facing challenges, the crowd remains an untapped resource. The next chapter presents crowdsourcing as a new form of externalization and offers definitions of crowdsourcing. In Chapter 3 the authors attempt to explain how a company can create value by means of a crowdsourcing operation. To do this, authors use a model linking types of value, types of crowd, and the means by which these crowds are accessed. Chapter 4 examines in detail various forms crowdsourcing may take, by presenting and discussing ten types of crowdsourcing operations. In Chapter 5, the authors imagine and explore the ways in which the dark side of crowdsourcing might be manifested and chapter 6 offers some insight into the future of crowdsourcing.

Suggested Citation

  • Jean-Fabrice Lebraty & Katia Lobre, 2013. "Crowdsourcing," Post-Print hal-00835281, HAL.
    • Handle: RePEc:hal:journl:hal-00835281
    DOI: 10.1002/9781118760765
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    Citations

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    Cited by:

    1. Jennifer Yang Hui, 2017. "Crowdsourcing Terrorism: Utopia, Martyrdom and Citizenship Reimagined," Journal of Asian Security and International Affairs, , vol. 4(3), pages 337-352, December.
    2. Stéphane Onnee & Sophie Renault, 2015. "Crowdfunding: principles, trends and issues," Post-Print hal-01712731, HAL.
    3. Nathalie Duran, 2016. "Le crowdlending, une opportunité de mission originale pour l'expert comptable ?," Post-Print hal-01651395, HAL.
    4. Isabelle Liotard & Valerie Revest, 2021. "Open innovation and prizes: is the European Commission really committed?," LEM Papers Series 2021/14, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    5. Emanuela Esmerova, 2018. "Crowdsourcing And Innovation Activity Are Important For Management," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 105-114.
    6. Isabelle Liotard & Valérie Revest, 2022. "Open innovation and prizes: is the European Commission really comitted?," CEPN Working Papers hal-03524203, HAL.
    7. Sophie Renault & Aurore Ingarao, 2018. "Crowdfunding: when fans fund web creators [Crowdfunding : quand les fans rétribuent les créateurs du web]," Post-Print halshs-02190563, HAL.
    8. Nathalie Duran, 2016. "Le crowdlending : une opportunité de mission originale pour l'expert-comptable ?," Post-Print hal-01900572, HAL.
    9. Isabelle Liotard & Valérie Revest, 2015. "Innocentive Un modèle hybride d'innovation basé sur l'appel à la foule et l'Innovation Ouverte," Post-Print halshs-01302451, HAL.
    10. Isabelle Liotard & Valérie Revest, 2022. "Open innovation and prizes: is the European Commission really comitted?," Working Papers hal-03524203, HAL.

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