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Signals' flexibility and interaction with visual cues: Insights from crowdfunding

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  • Scheaf, David J.
  • Davis, Blakley C.
  • Webb, Justin W.
  • Coombs, Joseph E.
  • Borns, Jared
  • Holloway, Garrett

Abstract

•Signal flexibility is introduced to explain signal effectiveness across different receivers and environmental contexts.•Patents are relatively inflexible signals from equity-based exchanges to rewards-based crowdfunding exchanges.•Media coverage is a flexible signal from equity-based exchanges to rewards-based crowdfunding exchanges.•Signals and visual cues interact to influence funding judgments

Suggested Citation

  • Scheaf, David J. & Davis, Blakley C. & Webb, Justin W. & Coombs, Joseph E. & Borns, Jared & Holloway, Garrett, 2018. "Signals' flexibility and interaction with visual cues: Insights from crowdfunding," Journal of Business Venturing, Elsevier, vol. 33(6), pages 720-741.
    • Handle: RePEc:eee:jbvent:v:33:y:2018:i:6:p:720-741
    DOI: 10.1016/j.jbusvent.2018.04.007
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