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Proximité identitaire et comportement du consommateur dans la supply chain

Author

Listed:
  • Claire Capo

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Odile Chanut

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Virginie Noireaux

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

  • Jean-François Toti

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Proximity and Consumer Behaviour within supply chain Abstract: Consumers tend to research meaningful acts of purchase creating proximity between their consumption and their own identity. This type of proximity is called "identity proximity" by Bergadaà and Del Bucchia (2009). The results of the three study presented show that the consumer perception of their identity depends on the cultural, geographic and time context. The research of more identity proximity influences the consumer at many levels and leads their choices in services and products, supply chains and behaviours. The implications for all stakeholders (producers, distributors, local institutions, consumers themselves) now represent as many fields of actions.

Suggested Citation

  • Claire Capo & Odile Chanut & Virginie Noireaux & Jean-François Toti, 2014. "Proximité identitaire et comportement du consommateur dans la supply chain," Post-Print hal-01739515, HAL.
    • Handle: RePEc:hal:journl:hal-01739515
    Note: View the original document on HAL open archive server: https://hal.science/hal-01739515
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    References listed on IDEAS

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    1. B. Ageron & A. Gunasekaran & A. Spalanzani, 2012. "Sustainable supply management : an empirical study," Post-Print halshs-00740499, HAL.
    2. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    3. Ageron, Blandine & Gunasekaran, Angappa & Spalanzani, Alain, 2012. "Sustainable supply management: An empirical study," International Journal of Production Economics, Elsevier, vol. 140(1), pages 168-182.
    4. Marc Filser & Eric Vernette, 2010. "La proximité est-elle seulement une nouvelle mode du marketing ?," Post-Print halshs-02913286, HAL.
    5. Christine Gonzalez & Michaël Korchia & Laetitia Menuet & Caroline Urbain, 2009. "Comment les consommateurs socialement responsables se représentent-ils la consommation ? Une approche par les associations libres," Post-Print hal-02055042, HAL.
    6. Marc Filser & Eric Vernette, 2010. "La proximité est-elle seulement une nouvelle mode du marketing?," Post-Print halshs-01288248, HAL.
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    Cited by:

    1. Dominique Feillet & Nabil Absi & Sylvain Housseman & Xavier Libeaut & Federico Rodes & Odile Chanut & Claire Capo & Isabelle Bardin & Emmanuelle Moesch, 2014. "Down Town Purchase Porterage Services [Le portage d'achat en Centre-ville, vers la mise en place d'un service de proximité de centre-ville, Rapport scientifique]," Working Papers hal-01746013, HAL.

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