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The dynamic of SMEs collective strategy: the case of Pic Saint-Loup winemakers
[Dynamique d'évolution d'une stratégie collective entre PME : le cas des vignerons du Pic Saint- Loup]

Author

Listed:
  • Julien Granata

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Marie-Clémence da Fonseca

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Pierre Marques

    (UAG - Université des Antilles et de la Guyane)

  • Mickaël Géraudel

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

The environmental uncertainty leads SMEs to adopt collective strategies in order to supplement their inadequate resources. The longitudinal study of the Pic Saint-Loup union of wine producers provides an understanding of how SMEs can develop collective strategies. The case study is based on several time of data collection from mainly forty five semi-structured interviews. Our findings are twofold. We identify the stages of SMEs collective strategies development and the role of stakeholders. Then, we highlight the tertius strategies of SMEs owner-managers and the positive influence of their combination.

Suggested Citation

  • Julien Granata & Marie-Clémence da Fonseca & Pierre Marques & Mickaël Géraudel, 2016. "The dynamic of SMEs collective strategy: the case of Pic Saint-Loup winemakers [Dynamique d'évolution d'une stratégie collective entre PME : le cas des vignerons du Pic Saint- Loup]," Post-Print hal-01588177, HAL.
    • Handle: RePEc:hal:journl:hal-01588177
    Note: View the original document on HAL open archive server: https://hal.univ-smb.fr/hal-01588177
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    References listed on IDEAS

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    Keywords

    Collective Strategy; SMEs; longitudinal study; stakeholders; Stratégie collective; PME; étude longitudinale; Parties prenantes / stakeholders; tertius;
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