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Le consommateur face à l'écologie : indifférent, réactant ou sensible ?

Author

Listed:
  • Leyla Jaoued-Abassi

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Christine Gonzalez

    (GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université)

Abstract

This research aims to identify the factors that determine pro-environmental behavior, given the emergence of new consumption behaviors, such as resistance, sharing or limitation. A qualitative approach was adopted and 16 interviews were conducted. The content analysis confirms the different steps leading to pro-environmental behavior previously identified in the literature. However, it enriches these researches by proposing several paths leading to the adoption or not of pro-environmental behavior: the indifference, the reactance and the sensitivity. Another research contribution is the importance of the attribution process in adopting ecological behavior and the isolation of three dimensions of this attribution: a me-attribution, an us-attribution and a them-attribution, that should have an influence on consumption behavior. Research avenues are proposed in the conclusion.

Suggested Citation

  • Leyla Jaoued-Abassi & Christine Gonzalez, 2017. "Le consommateur face à l'écologie : indifférent, réactant ou sensible ?," Post-Print hal-01513786, HAL.
    • Handle: RePEc:hal:journl:hal-01513786
    Note: View the original document on HAL open archive server: https://hal.science/hal-01513786
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    References listed on IDEAS

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