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How consumers of plastic water bottles are responding to environmental policies?

Author

Listed:
  • Caroline Orset

    (ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

  • Nicolas Barret

    (AgroParisTech)

  • Aurélien Lemaire

    (AgroParisTech)

Abstract

Although plastic induces environmental damages, almost all water bottles are made from plastic and the consumption never stops increasing. This study evaluates the consumers' willingness to pay (WTP) for different plastics used for water packaging. Successive messages emphasizing the characteristics of plastic are delivered to participants allowing explaining the influence of information on the consumers' WTP. We find that information has a manifest effect on WTP. We show there is a significant premium associated with recycled plastic packaging and organic and biodegradable plastic packaging. As there is no consensus on the plastic which is the most or the least dangerous for the environment, we propose different policies for protecting the environment. We discuss about the impact of these policies on consumer's purchasing decisions: switching one plastic packaging for another, or leaving water plastic bottles' market. We see that from the standpoint of consumer surplus, regulation is effective with certain environmental policies. Choosing between them then depend on the priorities of the regulator and pressure of lobbies.

Suggested Citation

  • Caroline Orset & Nicolas Barret & Aurélien Lemaire, 2017. "How consumers of plastic water bottles are responding to environmental policies?," Post-Print hal-01500900, HAL.
    • Handle: RePEc:hal:journl:hal-01500900
    DOI: 10.1016/j.wasman.2016.12.034
    Note: View the original document on HAL open archive server: https://hal.science/hal-01500900
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    2. Barbara Borusiak & Andrzej Szymkowiak & Bartłomiej Pierański & Katarzyna Szalonka, 2021. "The Impact of Environmental Concern on Intention to Reduce Consumption of Single-Use Bottled Water," Energies, MDPI, vol. 14(7), pages 1-16, April.
    3. Korey Fennell & Jack Fehlberg & Sukhdeep Singh & Laurent M. Matuana & Sungeun Cho & Eva Almenar, 2024. "Consumers’ Behavior toward Packaging Containing Agricultural Waste as a Plastic Filler for Food: An Exploratory Study," Sustainability, MDPI, vol. 16(3), pages 1-22, January.
    4. Balint Horvath & Edmund Mallinguh & Csaba Fogarassy, 2018. "Designing Business Solutions for Plastic Waste Management to Enhance Circular Transitions in Kenya," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    5. Maria V. Zwicker & Cameron Brick & Gert-Jan M. Gruter & Frenk van Harreveld, 2021. "(Not) Doing the Right Things for the Wrong Reasons: An Investigation of Consumer Attitudes, Perceptions, and Willingness to Pay for Bio-Based Plastics," Sustainability, MDPI, vol. 13(12), pages 1-23, June.
    6. Tobias D. Nielsen & Jacob Hasselbalch & Karl Holmberg & Johannes Stripple, 2020. "Politics and the plastic crisis: A review throughout the plastic life cycle," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 9(1), January.
    7. Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Morgan, Stephen & Gao, Zhifeng, 2022. "Do plastic warning labels reduce consumers' willingness to pay for plastic egg packaging? – Evidence from a choice experiment," Ecological Economics, Elsevier, vol. 198(C).
    8. Wisam Abu Jadayil & Mohamed Rafik Noor Mohamed Qureshi & Rahaf Ajaj & Eman Aqil & Ghada Shawahin & Hamna Anver & Safa Aljeawi, 2022. "An Empirical Investigation on Plastic Waste Issues and Plastic Disposal Strategies to Protect the Environment: A UAE Perspective," Sustainability, MDPI, vol. 14(24), pages 1-22, December.
    9. Siyu Gao & Bilin Shao, 2022. "Why Do Consumers Switch to Biodegradable Plastic Consumption? The Effect of Push, Pull and Mooring on the Plastic Consumption Intention of Young Consumers," Sustainability, MDPI, vol. 14(23), pages 1-23, November.
    10. Martinez-Carrasco Martínez, Laura & Brugarolas Mollá-Bauzá, Margarita & Gascón Mora,Andrea, 2020. "A consumer behaviour approach to analyse the sustainability of food purchasing," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 20(02), December.
    11. Isabella Gambino & Francesco Bagordo & Benedetta Coluccia & Tiziana Grassi & Giovanni De Filippis & Prisco Piscitelli & Biagio Galante & Federica De Leo, 2020. "PET-Bottled Water Consumption in View of a Circular Economy: The Case Study of Salento (South Italy)," Sustainability, MDPI, vol. 12(19), pages 1-13, September.
    12. Taofeeq D. Moshood & Gusman Nawanir & Fatimah Mahmud & Fazeeda Mohamad & Mohd Hanafiah Ahmad & Airin Abdul Ghani, 2021. "Expanding Policy for Biodegradable Plastic Products and Market Dynamics of Bio-Based Plastics: Challenges and Opportunities," Sustainability, MDPI, vol. 13(11), pages 1-22, May.
    13. Britta Frommeyer & Julia Koch & Carla Scagnetti & Manuel Lorenz & Gerhard Schewe, 2024. "Recycled or reusable: A multi‐method assessment of eco‐friendly packaging in online retail," Journal of Industrial Ecology, Yale University, vol. 28(1), pages 100-115, February.
    14. Daniel Friedrich, 2022. "How environmental goals influence consumer willingness-to-pay for a plastic tax: a discrete-choice analytical study," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 8218-8245, June.
    15. M. Lahandi Baskoro & Benny Tjahjono & Macarena Beltran & Anna Bogush & Yichuan Wang, 2024. "The imperative of communication signals in boosting business strategies of the bioplastic packaging industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 307-334, February.
    16. Rahaf Ajaj & Wisam Abu Jadayil & Hamna Anver & Eman Aqil, 2022. "A Revision for the Different Reuses of Polyethylene Terephthalate (PET) Water Bottles," Sustainability, MDPI, vol. 14(8), pages 1-14, April.

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    More about this item

    Keywords

    Consumer's willingness to pay; Bioplastic bottles; Regulatory instruments; Recycling plastic bottles; Information campaign; Biodegradable plastic bottles;
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