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Willingness to pay for pesticide reduction in the EU: nothing but organic?

Author

Listed:
  • Pascale Bazoche

    (ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique)

  • Pierre P. Combris

    (ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique)

  • Eric E. Giraud-Heraud

    (ALISS - Alimentation et sciences sociales - INRA - Institut National de la Recherche Agronomique)

  • Alexandra Seabra Pinto

    (INIAV - Instituto Nacional de Investigação Agrária e Veterinária = National Institute for Agrarian and Veterinary Research [Oeiras, Portugal])

  • Franck Bunte

    (WUR - Wageningen University and Research [Wageningen])

  • Efthimia Tsakiridou

    (Aristotle University of Thessaloniki)

Abstract

Using experimental auctions carried out on apples in different European countries, this paper contributes to the assessment of consumer willingness to pay for the reduction of pesticides. We study several systems of good agricultural practices, possibly signalled to consumers, ranging from Integrated Pest Management certifications to organic production methods. The results show a relatively homogeneous behaviour of European consumers and reveal that improving the information on pesticide reduction may have unintended consequences. Results also suggest that taste characteristics and reference to a Protected Denomination of Origin should not be overlooked.

Suggested Citation

  • Pascale Bazoche & Pierre P. Combris & Eric E. Giraud-Heraud & Alexandra Seabra Pinto & Franck Bunte & Efthimia Tsakiridou, 2014. "Willingness to pay for pesticide reduction in the EU: nothing but organic?," Post-Print hal-02633566, HAL.
    • Handle: RePEc:hal:journl:hal-02633566
    DOI: 10.1093/erae/jbt011
    as

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