Report NEP-MKT-2017-09-10

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Caroline Orset & Nicolas Barret & Aurélien Lemaire, 2017. "How consumers of plastic water bottles are responding to environmental policies?," Post-Print hal-01500900, HAL.
• Caroline Ardelet & Nathalie Veg-Sala & Alain Goudey & Marie Haikel-Elsabeh, 2017. "Between fear and desire for smart products: toward an understanding of consumers ambivalence [Entre crainte et désir pour les objets connectés : comprendre l'ambivalence des consommateurs]," Post-Print hal-01570286, HAL.
• Catherine Lande & Marianne Abramovici, 2017. "Customer participation and the performance of the production process: the case of automobile after-sales service," Post-Print hal-01529653, HAL.
• Raphael Auer & Thomas Chaney & Philip Sauré, 2017. "Quality Pricing-to-Market," BIS Working Papers 657, Bank for International Settlements.
• Chioveanu, Ioana, 2017. "Prominence, Complexity, and Pricing," MPRA Paper 81078, University Library of Munich, Germany.
• Oleg Curbatov & Marie Louyot-Gallicher, 2017. "The 'Knowledge Marketing': a way of TCR « Transformative Consumer Research » through awareness of consumer's skills [Le 'Knowledge Marketing' : une voie de la TCR « Transformative Consumer Research," Post-Print hal-01422850, HAL.
• Prashant Mahajan & Suresh Golahit, 2017. "e-Promotion: A Revolution In Technical Education Evolution," Post-Print hal-01483672, HAL.
• Agnès Durrande-Moreau, 2017. "New forms of agritourism, a case study in mountain pasture [Les nouvelles formes d'agritourisme, une étude de cas en alpage]," Post-Print hal-01547388, HAL.
• Anna Lu, 2017. "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin 1681, DIW Berlin, German Institute for Economic Research.
• Yakup Durmaz & Merve Can Şirin, 2017. "A Theoretical Approach to New Product Development Strategies," Post-Print halshs-01424848, HAL.
• Zineb Rhajbal & Mustapha Khouilid & Layla Saligane & Abdellatif Chakor, 2017. "Brand Attachment and Brand Loyalty: The Moderating Role of Nostalgic Connections," Post-Print hal-01542597, HAL.
• Nufer, Gerd, 2017. "Marketing mit Youtube," Reutlingen Working Papers on Marketing & Management 2017-04, Reutlingen University, ESB Business School.
• Budzinski, Oliver & Grusevaja, Marina, 2017. "Die Medienökonomik personalisierter Daten und der Facebook-Fall," Ilmenau Economics Discussion Papers 107, Ilmenau University of Technology, Institute of Economics.
• Anastasia Nedelko & Olga Lupova & Alexey Gorin & Alexandra Kuznetsova & Vasily Klucharev & Anna Shestakova, 2017. "An Analysis of Brand Association Perception Using N400 Evoked Potential," HSE Working papers WP BRP 77/PSY/2017, National Research University Higher School of Economics.
• Aleandro Nassisi & Cédric Baudet & Francesco Termine, 2017. "From the Complexity of the Concept of Gamification to the Complexity of it’s Implementation: an Exploratory Study in the Context of Touristic Mobile Application [De la complexité de la notion de ga," Post-Print hal-01519560, HAL.
• Jérémy Bonvoisin & Robert Mies & Laetitia Thomas & Karine Samuel & Céline Gros & Jean-François Boujut & Rainer Stark & Roland Jochem, 2017. "Practices in the design of open source products by online communities," Post-Print hal-01564476, HAL.
• Rémi Perronne & Mourad Hannachi & Stéphane Lemarié & Aline Fugeray-Scarbel & Isabelle Goldringer, 2016. "L'évolution de la filière blé tendre en France entre 1980 et 2006 : quelle influence sur la diversité cultivée," Post-Print hal-01478404, HAL.
• Morgane Benade & Juliette Brun & Ingi Brown & Pascal Le Masson & Benoit Weil & Frank Piller, 2016. "How Smart Products with Built in Flexibility Empower Users to Self -Design Their Uses? A Theoretical Framework for Use Generation," Post-Print hal-01425828, HAL.