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Consentement à payer pour des pêches conventionnelles et biologiques : n'y a-t-il que le physique qui compte ?

Author

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  • Yoann Graciot

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, CTIFL - Centre Technique Interprofessionnel des Fruits et Légumes, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Sandrine Costa

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Danièle Scandella

    (CTIFL - Centre Technique Interprofessionnel des Fruits et Légumes)

  • Lucie Sirieix

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

Given the increasing differentiation in the characteristics of fresh products in sales areas, the aim of this paper is to study consumer interest for particular attributes like production methods and the physical characteristics of the products. For that purpose, we conducted a laboratory experiment with several information stages that allows us to measure consumers willingness to pay for conventional and organic peaches and for peaches with specific physical characteristics (with defects and perfectly ripped). Results suggest that on average, consumers are willing to pay more for organic than for conventional peaches given identical physical characteristics. Regarding the presence of defects, we find they cause a relatively small devaluation of the products. In addition, the willingness to pay for organic peaches with defects is on average at least equal to the willingness to pay for conventional peaches without defects. Finally, when the information about ripeness is given, consumers are more likely to devalue the products harvested at the commercial date rather than promoting the product harvested at a most advanced stage of ripeness.

Suggested Citation

  • Yoann Graciot & Sandrine Costa & Danièle Scandella & Lucie Sirieix, 2015. "Consentement à payer pour des pêches conventionnelles et biologiques : n'y a-t-il que le physique qui compte ?," Post-Print hal-01499039, HAL.
    • Handle: RePEc:hal:journl:hal-01499039
    Note: View the original document on HAL open archive server: https://hal.science/hal-01499039
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    References listed on IDEAS

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