The 'Knowledge Marketing': a way of TCR « Transformative Consumer Research » through awareness of consumer's skills
[Le 'Knowledge Marketing' : une voie de la TCR « Transformative Consumer Research » via la prise de conscience des compétences du consommateur]
Author
Abstract
Suggested Citation
Note: View the original document on HAL open archive server: https://hal.science/hal-01422850
Download full text from publisher
References listed on IDEAS
- Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
- Amina Béji-Bécheur & Mathilde Gollety, 2007. "Lead user et leader d’opinion : deux cibles majeures au service de l'innovation," Post-Print halshs-02914427, HAL.
- Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2008. "Le Knowledge Marketing, une voie applicative du Customer Empowerment," Post-Print hal-01423676, HAL.
- Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Oleg Curbatov & Marie Louyot-Gallicher, 2011. "The Knowledge Marketing and competencies of customer for the co-creation [Le Knowledge Marketing et les compétences du consommateur au service de la co-création]," Post-Print hal-01490066, HAL.
- Oleg Curbatov, 2013. "The 'Knowledge Marketing': A New Trend In A Management Science World," Post-Print hal-01509370, HAL.
- Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2010. "Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie," Post-Print hal-01423674, HAL.
- Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon, 2010. "La Compétence Du Consommateur : État D'Avancement De La Recherche," Post-Print hal-01423621, HAL.
- Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon & Tatyana T.V. Teletska, 2010. "La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing," Post-Print hal-01490168, HAL.
- Oleg Curbatov & Marie Louyot-Gallicher, 2014. "La prise de conscience et les compétences du client dans les situations de précarisation : vers un modèle du '4D Knowledge Marketing' au service de la Stratégie Europe 2020," Post-Print hal-01491108, HAL.
- Matthew Hawkins, 2015. "Market Identification to Generation: A Practice Theory Market Orientation," Post-Print hal-01507884, HAL.
- Linda Hamdi-Kidar & Cyrielle Vellera, 2012. "What drives lead users to become users entrepreneurs ? an exploratory study of motivations," Post-Print halshs-00851319, HAL.
- Pedeliento, Giuseppe & Bettinelli, Cristina & Andreini, Daniela & Bergamaschi, Mara, 2018. "Consumer entrepreneurship and cultural innovation: The case of GinO12," Journal of Business Research, Elsevier, vol. 92(C), pages 431-442.
- Oleg Curbatov & Maksym Podsolonko, 2012. "' 3D Knowledge Marketing ': une approche tri-dimensionnelle de la co-création avec le consommateur," Post-Print hal-01525397, HAL.
- Hurmelinna-Laukkanen, Pia & Nätti, Satu & Pikkarainen, Minna, 2021. "Orchestrating for lead user involvement in innovation networks," Technovation, Elsevier, vol. 108(C).
- Wided Batat & Audrey Bonnemaizon, 2010. "Crossed Glances on the Perception of Consumer Competencies within the Energy Sector: The Case of a French Energy Supplier," Post-Print halshs-00527920, HAL.
- Audrey Bonnemaizon & Wided Batat, 2011. "How competent are consumers? The case of the energy sector in Francei," Post-Print hal-01135360, HAL.
- Claude Paraponaris, 2017. "Plateformes numériques, conception ouverte et emploi," Post-Print halshs-01614430, HAL.
- Stojčić, Nebojša, 2021. "Social and private outcomes of green innovation incentives in European advancing economies," Technovation, Elsevier, vol. 104(C).
- Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
- Vanhaverbeke, Wim & Li, Ying & Van de Vrande, Vareska, 2009. "The dual role of external corporate venturing in technological exploration," MPRA Paper 26488, University Library of Munich, Germany, revised 2010.
- Habicht, Hagen & Oliveira, Pedro & Shcherbatiuk, Viktoriia, 2012. "User Innovators: When Patients Set Out to Help Themselves and End Up Helping Many," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(3), pages 277-295.
- Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
- Mikko Kurenlahti & Arto O. Salonen, 2018. "Rethinking Consumerism from the Perspective of Religion," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
More about this item
Keywords
TCR; Consummer Skills; Consumer Knowledge; Knowledge Marketing;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-KNM-2017-09-10 (Knowledge Management and Knowledge Economy)
- NEP-MKT-2017-09-10 (Marketing)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01422850. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.