What drives lead users to become users entrepreneurs ? an exploratory study of motivations
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Cited by:
- Li Wang & Yuan Yang & Yishuai Li, 2021. "Extending lead-user theory to a virtual brand community: the roles of flow experience and trust," Asian Business & Management, Palgrave Macmillan, vol. 20(5), pages 618-643, November.
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Keywords
Lead users; User entrepreneurs; User Innovation;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2013-08-31 (Economics of Strategic Management)
- NEP-ENT-2013-08-31 (Entrepreneurship)
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