IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01490168.html
   My bibliography  Save this paper

La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing

Author

Listed:
  • Oleg Curbatov

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Marie Louyot-Gallicher

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Tatyana T.V. Teletska

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'article fait état de l'avancement d'une recherche scientifique menée à l'IUT de Saint-Denis (Université Paris 13) et à l'IUT de Créteil (Université Paris Est) en partenariat avec le laboratoire R&D d'Electricité de France et le Département de Français de l'Université Metchnikov d'Odessa sur une analyse conceptuelle des compétences du consommateur. Deux visions, statiques et dynamiques des compétences, sont présentées dans le champ pluridisciplinaire en situations diverses : en recherche en sciences de gestion dont en marketing, mais aussi en sciences de l'éducation et du langage. Cette analyse croisée est menée dans la perspective d'aboutir à la proposition théorique d'une nouvelle typologie de « compétences » susceptible de mieux comprendre la valeur créée par le consommateur et le rôle que peut jouer l'entreprise pour faciliter cette création de valeur.

Suggested Citation

  • Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon & Tatyana T.V. Teletska, 2010. "La « Competence Du Consommateur » Dans Le Renouvellement Des Theories Du Marketing," Post-Print hal-01490168, HAL.
    • Handle: RePEc:hal:journl:hal-01490168
    Note: View the original document on HAL open archive server: https://hal.science/hal-01490168
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01490168/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Amina Béji-Bécheur & Mathilde Gollety, 2007. "Lead user et leader d’opinion : deux cibles majeures au service de l'innovation," Post-Print halshs-02914427, HAL.
    2. Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2008. "Le Knowledge Marketing, une voie applicative du Customer Empowerment," Post-Print hal-01423676, HAL.
    3. Berthon, Pierre R. & Pitt, Leyland F. & McCarthy, Ian & Kates, Steven M., 2007. "When customers get clever: Managerial approaches to dealing with creative consumers," Business Horizons, Elsevier, vol. 50(1), pages 39-47.
    4. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon, 2010. "La Compétence Du Consommateur : État D'Avancement De La Recherche," Post-Print hal-01423621, HAL.
    2. Oleg Curbatov & Marie Louyot-Gallicher, 2011. "The Knowledge Marketing and competencies of customer for the co-creation [Le Knowledge Marketing et les compétences du consommateur au service de la co-création]," Post-Print hal-01490066, HAL.
    3. Oleg Curbatov, 2013. "The 'Knowledge Marketing': A New Trend In A Management Science World," Post-Print hal-01509370, HAL.
    4. Oleg Curbatov & Marie Louyot-Gallicher, 2014. "La prise de conscience et les compétences du client dans les situations de précarisation : vers un modèle du '4D Knowledge Marketing' au service de la Stratégie Europe 2020," Post-Print hal-01491108, HAL.
    5. Audrey Bonnemaizon & Oleg Curbatov & Marie Louyot-Gallicher, 2010. "Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie," Post-Print hal-01423674, HAL.
    6. Oleg Curbatov & Marie Louyot-Gallicher, 2017. "The 'Knowledge Marketing': a way of TCR « Transformative Consumer Research » through awareness of consumer's skills [Le 'Knowledge Marketing' : une voie de la TCR « Transformative Consumer Research," Post-Print hal-01422850, HAL.
    7. Oleg Curbatov & Maksym Podsolonko, 2012. "' 3D Knowledge Marketing ': une approche tri-dimensionnelle de la co-création avec le consommateur," Post-Print hal-01525397, HAL.
    8. Wided Batat & Audrey Bonnemaizon, 2010. "Crossed Glances on the Perception of Consumer Competencies within the Energy Sector: The Case of a French Energy Supplier," Post-Print halshs-00527920, HAL.
    9. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    10. Yi He & Qimei Chen & Dana L. Alden, 2016. "Time will tell: managing post-purchase changes in brand attitude," Journal of the Academy of Marketing Science, Springer, vol. 44(6), pages 791-805, November.
    11. Mikko Kurenlahti & Arto O. Salonen, 2018. "Rethinking Consumerism from the Perspective of Religion," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
    12. Blocker, Christopher P. & Ruth, Julie A. & Sridharan, Srinivas & Beckwith, Colin & Ekici, Ahmet & Goudie-Hutton, Martina & Rosa, José Antonio & Saatcioglu, Bige & Talukdar, Debabrata & Trujillo, Carlo, 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Journal of Business Research, Elsevier, vol. 66(8), pages 1195-1202.
    13. Nicola Bellini & Cecilia Pasquinelli, 2016. "Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 5-16, February.
    14. Heffner, Reid R., 2007. "Semiotics and Advanced Vehicles: What Hybrid Electric Vehicles (HEVs) Mean and Why it Matters to Consumers," Institute of Transportation Studies, Working Paper Series qt9mw1t4w3, Institute of Transportation Studies, UC Davis.
    15. Daniel Mihai Pantazi, 2020. "Is price the main motivation for buying general insurances in Romania? Comparative study 2014 – 2019," Journal of Financial Studies, Institute of Financial Studies, vol. 9(5), pages 147-162, November.
    16. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    17. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    18. Cooper, Holly B. & Ewing, Michael T. & Campbell, Colin & Treen, Emily, 2023. "Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning," Business Horizons, Elsevier, vol. 66(3), pages 405-414.
    19. Alex Hiller & Tony Woodall, 2019. "Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption," Journal of Business Ethics, Springer, vol. 157(4), pages 893-912, July.
    20. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01490168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.