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La Compétence Du Consommateur : État D'Avancement De La Recherche

Author

Listed:
  • Oleg Curbatov

    (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Marie Louyot-Gallicher

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Cette communication fait état de l'avancement d'une recherche sur une analyse conceptuelle des compétences du consommateur en situation, telles qu'appréhendées en recherche en marketing, mais aussi telles que définies en sciences de gestion et en sciences de l'éducation. Cette analyse croisée est menée dans la perspective d'aboutir à la proposition d'une nouvelle typologie susceptible de mieux comprendre la contribution du consommateur au processus de co-création de valeur et le rôle que peut jouer l'entreprise pour faciliter cette création de valeur. Le cadre conceptuel est illustré d'exemples scénarisés construits à partir de différents dispositifs d'observation et d'une exploitation secondaire de travaux de recherche qui tentent d'en montrer la portée managériale. Elle prend en compte la polysémie de la notion de compétence et la difficulté d'en donner des définitions rigoureuses, et espère contribuer à l'enrichissement des courants théoriques et des travaux managériaux qui s'appuient sur la notion généraliste des compétences des consommateurs

Suggested Citation

  • Oleg Curbatov & Marie Louyot-Gallicher & Audrey Bonnemaizon, 2010. "La Compétence Du Consommateur : État D'Avancement De La Recherche," Post-Print hal-01423621, HAL.
    • Handle: RePEc:hal:journl:hal-01423621
    Note: View the original document on HAL open archive server: https://hal.science/hal-01423621
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    References listed on IDEAS

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