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Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism

Author

Listed:
  • Eve Chiapello

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Norman Fairclough

Abstract

Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research

Suggested Citation

  • Eve Chiapello & Norman Fairclough, 2002. "Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism," Post-Print hal-00466541, HAL.
    • Handle: RePEc:hal:journl:hal-00466541
    DOI: 10.1177/0957926502013002406
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    Citations

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    Cited by:

    1. Florence Bétrisey & Valérie Boisvert & James Sumberg, 2022. "Superweed amaranth: metaphor and the power of a threatening discourse," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 505-520, June.
    2. Matthew Haigh, 2011. "Climate policy and financial institutions," Climate Policy, Taylor & Francis Journals, vol. 11(6), pages 1367-1385, November.
    3. Humberstone, Barbara, 2009. "Sport management, gender and the 'bigger picture': Challenging changes in Higher Education--A partial auto/ethnographical account," Sport Management Review, Elsevier, vol. 12(4), pages 255-262, November.
    4. Erickson, Kristofer, 2014. "User illusion: ideological construction of 'user-generated content' in the EC consultation on copyright," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 3(4), pages 1-16.
    5. Oliver Laasch & Dirk Moosmayer & Elena Antonacopoulou & Stefan Schaltegger, 2020. "Constellations of Transdisciplinary Practices: A Map and Research Agenda for the Responsible Management Learning Field," Journal of Business Ethics, Springer, vol. 162(4), pages 735-757, April.
    6. Doris Sommer & Pier Luigi Sacco, 2019. "Optimism of the Will. Antonio Gramsci Takes in Max Weber," Sustainability, MDPI, vol. 11(3), pages 1-31, January.
    7. German Varas & Omar Sabaj & Clay Spinuzzi & Miguel Fuentes & Valentin Gerard & Paula Cabezas, 2023. "Value Creation in Start-Up Discourse: Linking Pitch and Venture Through Logics of Justification," Post-Print hal-03972594, HAL.
    8. Graz Jean-Christophe & Hauert Christophe, 2014. "Beyond the transatlantic divide: the multiple authorities of standards in the global political economy of services," Business and Politics, De Gruyter, vol. 16(1), pages 113-150, April.
    9. Fredrick Ajwang & Saurabh Arora & Joanes Atela & Joel Onyango & Mohammad Kyari, 2023. "Enabling modernisation, marginalising alternatives? Kenya's agricultural policy and smallholders," Journal of International Development, John Wiley & Sons, Ltd., vol. 35(1), pages 3-20, January.
    10. Maria Medina-Vicent, 2020. "A Tendency to Essentialism? Discourses about Women’s Leadership," Social Sciences, MDPI, vol. 9(8), pages 1-15, July.
    11. Muhammad Aqeel Awan & Daniela Pianezzi, 2023. "Constructing subjects that matter: A case of conditional recognition for Pakistani Khawajasiras," Gender, Work and Organization, Wiley Blackwell, vol. 30(3), pages 1124-1141, May.
    12. Daniel Nyberg & Christopher Wright, 2012. "Justifying Business Responses to Climate Change: Discursive Strategies of Similarity and Difference," Environment and Planning A, , vol. 44(8), pages 1819-1835, August.
    13. Ghafele, Roya, 2010. "Of war and peace: analyzing the policy discourse on intellectual property," MPRA Paper 38091, University Library of Munich, Germany.
    14. Thomas Diefenbach & Rune Todnem By & Patricia Klarner, 2009. "A Multi-dimensional Analysis of Managers’ Power – Functional, Socio-political, Interpretive-discursive, and Socio-cultural Approaches," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 20(4), pages 413-431.
    15. Laura Girella, 2013. "Regulating through the "Logic of Appropriateness" and the "Rhetoric of the Expert": The Role of Consultants in the Case of Intangibles Reporting in Germany," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2013(3-4), pages 75-109.
    16. Suzanne Benn & Lindi Todd & Jannet Pendleton, 2010. "Public Relations Leadership in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 96(3), pages 403-423, October.
    17. Sonia Livingstone & Peter Lunt, 2007. "Representing Citizens and Consumers in Media and Communications Regulation," The ANNALS of the American Academy of Political and Social Science, , vol. 611(1), pages 51-65, May.
    18. Gazi Islam & Roberta Sferrazzo, 2022. "Workers' Rites: Ritual Mediations and the Tensions of New Management," Journal of Management Studies, Wiley Blackwell, vol. 59(2), pages 284-318, March.

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