IDEAS home Printed from https://ideas.repec.org/p/hal/gemwpa/hal-00607840.html
   My bibliography  Save this paper

Consommer des produits alimentaires locaux : comment et pourquoi ?

Author

Listed:
  • Aurelie Merle

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management, ICC - Institut du Capital Client - EESC-GEM Grenoble Ecole de Management)

  • Piotrowski Mathilde

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Local food: how and why? This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.

Suggested Citation

  • Aurelie Merle & Piotrowski Mathilde, 2011. "Consommer des produits alimentaires locaux : comment et pourquoi ?," Working paper serie RMT - Grenoble Ecole de Management hal-00607840, HAL.
    • Handle: RePEc:hal:gemwpa:hal-00607840
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00607840
    as

    Download full text from publisher

    File URL: http://hal.grenoble-em.com/hal-00607840/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gilles Maréchal, 2008. "Les circuits courts alimentaires," Post-Print hal-01522210, HAL.
    2. Patrick Gabriel & Bertrand Urien, 2006. "Valeurs de consommation et origine territoriale des produits," Post-Print halshs-02914891, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Aurelie Merle & Piotrowski Mathilde, 2011. "Consommer des produits alimentaires locaux : comment et pourquoi ?," Working Papers hal-00607840, HAL.
    2. Lucian TANASÄ‚, 2015. "FUNCTIONAL SHORT FOOD SUPPLY CHAINS IN THE FIELD OF ROMANIAN RURAL TOURISM. CASE STUDY: HARGHITA AND NEAMÈš COUNTIES Abstract : Nowadays, one cannot talk about an authentic rural tourism within a cert," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(Special I), pages 1-9, august.
    3. Spielmann, Nathalie, 2016. "Is it all or nothing? Testing schema congruity and typicality for products with country origin," Journal of Business Research, Elsevier, vol. 69(3), pages 1130-1137.
    4. Lucian TĂNASĂ & Sebastian DOBOŞ & Ioan-Sebastian BRUMĂ, 2016. "Merchandizing Agri-Food Products By Means Of Short Food Supply Chains In Mureş County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 13(1), pages 35-57.
    5. Pascal Aubrée & Blaise Berger & Gilles Maréchal, 2010. "Local agro-food networks and environmental effects in Brittany," Working Papers halshs-01502529, HAL.
    6. Marius Chevallier & Julien Dellier & Gaël Plumecocq & Frédéric Richard, 2014. "Dynamiques et structuration des circuits courts agroalimentaires en Limousin : distance institutionnelle, proximités spatiale et relationnelle," Géographie, économie, société, Lavoisier, vol. 16(3), pages 339-362.
    7. Catherine Herault & Aurelie Merle & Anne-Hélène Prigent-Simonin, 2013. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Working paper serie RMT - Grenoble Ecole de Management hal-00815506, HAL.
    8. Ivan Dufeu & Jean-Marc Ferrandi & Patrick Gabriel & Marine Le Gall-Ely, 2014. "Socio-environmental multi-labelling and consumer willingness to pay [Multi-labellisation socio-environnementale et consentement à payer du consommateur]," Post-Print hal-02794529, HAL.
    9. Patrick Mundler & Sophie Laughrea, 2015. "Circuits alimentaires de proximité - Quels bénéfices pour le développement des territoires? Étude de cas dans trois territoires québécois," CIRANO Project Reports 2015rp-21, CIRANO.
    10. Secondo Rolfo & Sara Pavone & Gian Franco Corio, 2013. "Selling at farmer’s markets: the case of Turin," CERIS Working Paper 201319, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    11. Marie Dervillé & Andrea Fink-Kessler & Aurelie Trouvé & Ikram Abdouttalib & Jean-Pierre del Corso & Charilaos Kephaliacos & Caetano Luiz Beber & Geneviève N'Guyen, 2018. "Comment peut se construire la compétitivité des exploitations laitières aujourd’hui ?," Working Papers hal-02329036, HAL.
    12. Pascale Ertus & Christine Petr & Céline Jacob, 2019. "PROPOSITION OF MEASUREMENT SCALE OF TERROIR PERCEPTIONS Abstract : [Proposition De L'Échelle De La Terroirité Perçue]," Post-Print hal-02146307, HAL.
    13. Camille Chédotal & Samuel Guillemot & Cécile Plaud & Béatrice Sommier, 2018. "L'influence de la consommation régionale sur l'identité personnelle : l'exemple de la Bretagne," Post-Print hal-01828078, HAL.
    14. Catherine Herault & Aurelie Merle & Anne-Hélène Prigent-Simonin, 2013. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Working Papers hal-00815506, HAL.
    15. Amélie Goncalves, 2013. "Les organisations logistiques à promouvoir dans le cadre des Politiques de Transport Durable de Marchandises : la question des circuits de proximité," Post-Print hal-00962231, HAL.
    16. Scheffer, Sandrine & Dalido, Anne-Laure, 2010. "Observer les circuits courts à l’échelle d’un territoire : proposition d’un modèle d’analyse spatiale des données, en termes de systèmes d’information géographique," 116th Seminar, October 27-30, 2010, Parma, Italy 95005, European Association of Agricultural Economists.
    17. Popp, J. & Olah, J. & Peto, K., 2018. "Short Food Suply Chains in Europe: differences between the EU-15 and EU-13," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277136, International Association of Agricultural Economists.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:gemwpa:hal-00607840. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.