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Consommer des produits alimentaires locaux : comment et pourquoi ?

Author

Listed:
  • Aurelie Merle

    (MKT - Marketing - EESC-GEM Grenoble Ecole de Management, ICC - Institut du Capital Client - EESC-GEM Grenoble Ecole de Management)

  • Piotrowski Mathilde

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Local food: how and why? This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.

Suggested Citation

  • Aurelie Merle & Piotrowski Mathilde, 2011. "Consommer des produits alimentaires locaux : comment et pourquoi ?," Working paper serie RMT - Grenoble Ecole de Management hal-00607840, HAL.
    • Handle: RePEc:hal:gemwpa:hal-00607840
    Note: View the original document on HAL open archive server: http://hal.grenoble-em.com/hal-00607840
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    References listed on IDEAS

    as
    1. Gilles Maréchal, 2008. "Les circuits courts alimentaires," Post-Print hal-01522210, HAL.
    2. Patrick Gabriel & Bertrand Urien, 2006. "Valeurs de consommation et origine territoriale des produits," Post-Print halshs-02914891, HAL.
    Full references (including those not matched with items on IDEAS)

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