Report NEP-MKT-2011-07-27

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Demetriou, Marlen & Papasolomou, Ioanna, 2011. "Cause Related Marketing: Building the Corporate Image through Longterm Alliances with Non-profit Organisations," Apas Papers 316, Academic Public Administration Studies Archive - APAS.
• Farhangmehr, Minoo & Malheiro, Alexandra & Soares, Ana, 2011. "Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?," Apas Papers 331, Academic Public Administration Studies Archive - APAS.
• Item repec:cte:idrepe:id-11-01 is not listed on IDEAS anymore

• Pinho, José Carlos & Soares, Ana Maria, 2011. "Examining the Technology Acceptance Model in the Adoption of Social Ne tworks," Apas Papers 348, Academic Public Administration Studies Archive - APAS.
• Naumov, Sergey, 2011. "The Problems of Creating the State Brand "Russian Nation" as a Tool of Socio-Political Marketing," Apas Papers 341, Academic Public Administration Studies Archive - APAS.
• Item repec:cte:idrepe:id-10-04 is not listed on IDEAS anymore

• Alves, Helena & Goncalves, Paulo, 2011. "An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing," Apas Papers 326, Academic Public Administration Studies Archive - APAS.
• Ercsey, Ida, 2011. "The Effect of the Consumption of the Cultural Services on the Quality of Life," Apas Papers 322, Academic Public Administration Studies Archive - APAS.
• Matei, Ani & Tuca, Mihaela, 2011. "Corporate Social Responsibility on the International Area. Present Developments in Romania and Bulgaria," Apas Papers 332, Academic Public Administration Studies Archive - APAS.
• Alves, Helena & Stepanova, Alexandra & Vázquez Burguete, José Luis, 2011. "Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments," Apas Papers 360, Academic Public Administration Studies Archive - APAS.
• Davies, Fiona & Newcombe, Robert & Peattie, Ken & Peattie, Sue & Vasquez, Diego, 2011. "Social Marketing to Extinguish Fire-Setting Behaviour," Apas Papers 343, Academic Public Administration Studies Archive - APAS.
• Burguete, José Luis Vázquez & Garcia, Jesus & Garcia, Maria P. & Gutierrez, Pablo & Lanero, Ana, 2011. "Internal and External Dimensions of Spanish Undergraduates' Attitudes Towards CSR Practices," Apas Papers 359, Academic Public Administration Studies Archive - APAS.
• Nicolescu, Cristina, 2011. "University Promotion-Key Factor of the Use of Marketing Strategies, in the Context of Improving the Romanian Higher Education. Case Study," Apas Papers 342, Academic Public Administration Studies Archive - APAS.
• Griffin, Barry & Murphy, Maurice, 2011. "Social Marketing: A Panacea for Adolescent Female Smoking?," Apas Papers 339, Academic Public Administration Studies Archive - APAS.
• Aurelie Merle & Piotrowski Mathilde, 2011. "Consommer des produits alimentaires locaux : comment et pourquoi ?," Working paper serie RMT - Grenoble Ecole de Management hal-00607840, HAL.
• Licandro, Oscar Daniel & Sabath, Juanita & Yapor, Stefanía, 2011. "Commitment to the community as a dimension of CSR: A Descriptive Overview of the Business Practices in Uruguay," Apas Papers 328, Academic Public Administration Studies Archive - APAS.
• Duarte, Paulo, 2011. "Community Blogs and Marketing Education: Assessing Students' Perceptio n," Apas Papers 321, Academic Public Administration Studies Archive - APAS.
• Licandro, Oscar Daniel & Ramagli, Alberto González & Sabah, Juanita, 2011. "CSR: consistency between discourse and practice of businessmen and man agers," Apas Papers 329, Academic Public Administration Studies Archive - APAS.
• Preez, Du & Rensburg, Janse Van & Terblanche-Smit, Marlize, 2011. "The Relationship Between Self-Concept, Self-Efficacy, Emotional State, Weight Perception and Food Choice Within Generation Y: Implications for Social Marketers," Apas Papers 356, Academic Public Administration Studies Archive - APAS.
• Casais, Beatriz & Proença, João F, 2011. "The Use of Positive and Negative Appeals in Social Marketing: A Research Proposal on History of European HIV Prevention ADS," Apas Papers 315, Academic Public Administration Studies Archive - APAS.
• Acebrón, Laurentino Bello & García, Marta Rey & González, Luis Ignacio Álvarez, 2011. "Evaluation of Nonprofit Organizations. Application of General Marketing Concepts," Apas Papers 351, Academic Public Administration Studies Archive - APAS.
• Amaro, Víctor Valero & Casquet, Clementina Galera & Ladero, María de las Mercedes Galán & Méndez, María Jesús Barroso, 2011. "Development Cooperation in the Field of Savings Banks' Corporate Social Responsability," Apas Papers 337, Academic Public Administration Studies Archive - APAS.