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Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis

Author

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  • Wayne DeSarbo
  • Daniel Howard
  • Kamel Jedidi

Abstract

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Suggested Citation

  • Wayne DeSarbo & Daniel Howard & Kamel Jedidi, 1991. "Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis," Psychometrika, Springer;The Psychometric Society, vol. 56(1), pages 121-136, March.
    • Handle: RePEc:spr:psycho:v:56:y:1991:i:1:p:121-136
    DOI: 10.1007/BF02294590
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    References listed on IDEAS

    as
    1. Park, C Whan & Lessig, V Parker, 1981. "Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 223-230, September.
    2. Bettman, James R & Park, C Whan, 1980. "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 234-248, December.
    3. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    4. Sujan, Mita, 1985. "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 31-46, June.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Duncan Fong & Wayne DeSarbo & Zhe Chen & Zhuying Xu, 2015. "A Bayesian Vector Multidimensional Scaling Procedure Incorporating Dimension Reparameterization with Variable Selection," Psychometrika, Springer;The Psychometric Society, vol. 80(4), pages 1043-1065, December.
    2. Dawn Iacobucci & Doug Grisaffe & Wayne DeSarbo, 2017. "Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 81-98, December.
    3. Clarkson, Douglas B, 2000. "A random effects individual difference multidimensional scaling model," Computational Statistics & Data Analysis, Elsevier, vol. 32(3-4), pages 337-347, January.
    4. Vichi, Maurizio & Kiers, Henk A. L., 2001. "Factorial k-means analysis for two-way data," Computational Statistics & Data Analysis, Elsevier, vol. 37(1), pages 49-64, July.
    5. Tomoya Okubo & Shin-ichi Mayekawa, 2015. "Modeling Viewpoint Shifts in Probabilistic Choice," Psychometrika, Springer;The Psychometric Society, vol. 80(2), pages 412-427, June.
    6. Rick L. Andrews & Ajay K. Manrai, 1999. "MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data," Marketing Science, INFORMS, vol. 18(4), pages 584-604.
    7. J. Vera & Rodrigo Macías & Willem Heiser, 2009. "A Latent Class Multidimensional Scaling Model for Two-Way One-Mode Continuous Rating Dissimilarity Data," Psychometrika, Springer;The Psychometric Society, vol. 74(2), pages 297-315, June.
    8. Suzanne Winsberg & Geert Soete, 1993. "A latent class approach to fitting the weighted Euclidean model, clascal," Psychometrika, Springer;The Psychometric Society, vol. 58(2), pages 315-330, June.
    9. Douglas Clarkson & Richard Gonzalez, 2001. "Random effects diagonal metric multidimensional scaling models," Psychometrika, Springer;The Psychometric Society, vol. 66(1), pages 25-43, March.

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