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Índices de Satisfacción del Consumidor: una aplicación de Modelos de Ecuaciones Estructurales a la Industria Automovilística Española

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  • López Caro, Cristina María
  • Fernández Aguirre, María Carmen
  • Mariel Chladkova, Petr

Abstract

El objetivo del presente trabajo es la obtención de la variable latente Satisfacción Global del Consumidor (SGC), a partir de 25 indicadores proporcionados por la revista Autopista para 130 modelos de coches. La metodología empleada es la modelización mediante Sistemas de Ecuaciones Estructurales basándonos en consideraciones teóricas y en las variables latentes observadas en un Análisis Factorial Exploratorio previo. Cómo resultado se obtienen tres factores de satisfacción del consumidor en los que subyacen los siguientes factores parciales: Apariencia, Comportamiento, Economía, Prestaciones técnicas, Potencia y Habitabilidad. Los dos primeros factores se establecen como modelos de Análisis Factorial Confirmatorio de segundo orden. Las conclusiones de este trabajo permiten una mejor comprensión de las dimensiones de la satisfacción del consumidor y una mejora en la estimación de los índices.

Suggested Citation

  • López Caro, Cristina María & Fernández Aguirre, María Carmen & Mariel Chladkova, Petr, 2002. "Índices de Satisfacción del Consumidor: una aplicación de Modelos de Ecuaciones Estructurales a la Industria Automovilística Española," BILTOKI 1134-8984, Universidad del País Vasco - Departamento de Economía Aplicada III (Econometría y Estadística).
    • Handle: RePEc:ehu:biltok:5729
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    1. Jean-Pierre Lévy Mangin & Jaime de Pablo Valenciano & Tamás Koplyay, 2009. "Modeling Distribution Channel Dynamics of North American Cars in the Spanish Automobile Industry," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 15(2), pages 186-206, May.

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