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The Duty to Improve Oneself: How Duty Orientation Mediates the Relationship Between Ethical Leadership and Followers’ Feedback-Seeking and Feedback-Avoiding Behavior

Author

Listed:
  • Sherry E. Moss

    (Wake Forest University)

  • Meng Song

    (Beijing University of Technology)

  • Sean T. Hannah

    (Wake Forest University)

  • Zhen Wang

    (Central University of Finance and Economics)

  • John J. Sumanth

    (Wake Forest University)

Abstract

We sought to expand on the concept of the moral self to include not just the duty to develop the moral self but the moral duty to develop the self in both moral and non-moral ways. To do this, we focused on how leaders can promote a climate in which individuals feel a sense of duty to develop themselves for the betterment of the team and organization. In our theoretical model, duty orientation plays a key role in determining whether followers will seek performance feedback to develop their work selves. We hypothesized that followers with ethical leaders would experience a greater sense of duty to improve themselves and would therefore be more likely to seek and less likely to avoid leader feedback. Drawing on social learning theory, we hypothesized that (a) duty orientation would mediate the relationship between ethical leadership and feedback-seeking/feedback-avoiding behavior, (b) expert power would moderate the relationship between ethical leadership and duty orientation such that duty orientation would be higher when followers perceived their leader to be both highly ethical and competent, and (c) expert power would moderate the indirect effect of ethical leadership on feedback-seeking/feedback-avoiding behavior through duty orientation. We tested our hypotheses using a sample of 249 followers across two waves of data collection. Results suggest that ethical leadership and leader competence interact to drive followers’ duty orientation, thereby reducing followers’ feedback-avoiding behaviors. Further, ethical leadership had a direct positive relationship with followers’ feedback-seeking behaviors.

Suggested Citation

  • Sherry E. Moss & Meng Song & Sean T. Hannah & Zhen Wang & John J. Sumanth, 2020. "The Duty to Improve Oneself: How Duty Orientation Mediates the Relationship Between Ethical Leadership and Followers’ Feedback-Seeking and Feedback-Avoiding Behavior," Journal of Business Ethics, Springer, vol. 165(4), pages 615-631, September.
    • Handle: RePEc:kap:jbuset:v:165:y:2020:i:4:d:10.1007_s10551-018-4095-8
    DOI: 10.1007/s10551-018-4095-8
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    6. DeConinck, James & Carnes, Drew & DeConinck, Mary Beth, 2021. "Antecedents and Outcomes of Duty Orientation Among Salespeople," American Business Review, Pompea College of Business, University of New Haven, vol. 24(2), pages 100-114, November.

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