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New research on advertising foods to children: an updated review of the literature

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  • Livingstone, Sonia

Abstract

This report provides an update on the earlier report to Ofcom entitled ‘Advertising Foods to Children: Understanding promotion in the context of children’s daily lives’, by Sonia Livingstone and Ellen Helsper, published in May 2004 and viewable at http://eprints.lse.ac.uk/21757/

Suggested Citation

  • Livingstone, Sonia, 2006. "New research on advertising foods to children: an updated review of the literature," LSE Research Online Documents on Economics 21758, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:21758
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    File URL: http://eprints.lse.ac.uk/21758/
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    References listed on IDEAS

    as
    1. Livingstone, Sonia, 2004. "A commentary on the research evidence regarding the effects of food promotion on children: prepared for the research department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21756, London School of Economics and Political Science, LSE Library.
    2. Moore, Elizabeth S & Lutz, Richard J, 2000. "Children, Advertising, and Product Experiences: A Multimethod Inquiry," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 31-48, June.
    3. French, S.A. & Jeffery, R.W. & Story, M. & Breitlow, K.K. & Baxter, J.S. & Hannan, P. & Snyder, M.P., 2001. "Pricing and promotion effects on low-fat vending snack purchases: The CHIPS study," American Journal of Public Health, American Public Health Association, vol. 91(1), pages 112-117.
    4. Gorn, Gerald J & Goldberg, Marvin E, 1982. "Behavioral Evidence on the Effects of Televised Food Messages on Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 200-205, September.
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    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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