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Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire

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  • Vanhuele, Marc
  • Damay, Coralie

Abstract

At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies of price evaluation. This procedure is influenced by interest, expertise and experience of children product.

Suggested Citation

  • Vanhuele, Marc & Damay, Coralie, 2005. "Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire," HEC Research Papers Series 820, HEC Paris.
    • Handle: RePEc:ebg:heccah:0820
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    References listed on IDEAS

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    More about this item

    Keywords

    child-consumer; price konwoledge; memorization and estimation of prices;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation

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