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Catégories cognitives et jugement de typicalité en comportement du consommateur

Author

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  • Richard Ladwein

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

Abstract

Cet article présente les notions de catégories cognitives et de jugement de typicalité. Le jugement de typicalité est lié à l'organisation catégorielle des connaisances. En tant que processus d'évaluation, il permet au consommateur de prendre des décisions, mais aussi de produire des connaissances nouvelles. Après une présentation des principales caractéristiques fonctionnelles du jugement de typicalité, les implications opérationnelles sont proposées.

Suggested Citation

  • Richard Ladwein, 1995. "Catégories cognitives et jugement de typicalité en comportement du consommateur," Post-Print hal-02016766, HAL.
    • Handle: RePEc:hal:journl:hal-02016766
    DOI: 10.1177/076737019501000205
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    Cited by:

    1. Dr Salah Elyas & Yacoub Mohamed, 2013. "Brand Alliance, a Strategy to Enter New Markets and a Tool for Positioning," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(5), pages 1-5, October.
    2. Vanhuele, Marc & Damay, Coralie, 2005. "Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire," HEC Research Papers Series 820, HEC Paris.
    3. André Le Roux & Marinette Thébault & François Bobrie, 2015. "Typicality impact on brand imitations evaluation and categorization," Post-Print halshs-02530211, HAL.
    4. Gaëlle Pantin-Sohier & Caroline Lancelot Miltgen, 2012. "L'impact des stimuli informationnels d'un nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur," Post-Print hal-01117036, HAL.

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