Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage
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This paper has been announced in the following NEP Reports:- NEP-CUL-2024-12-09 (Cultural Economics)
- NEP-PAY-2024-12-09 (Payment Systems and Financial Technology)
- NEP-SPO-2024-12-09 (Sports and Economics)
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