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Spreading active transportation: peer effects and key players in the workplace

Author

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  • Mathieu Lambotte
  • Sandrine Mathy
  • Anna Risch
  • Carole Treibich

Abstract

We investigate the role of peer effects at the work place on the individual choice of transportation mode. We collect original data through an online survey on networks and sustainable behaviors among 334 individuals working in ten laboratories of the University of Grenoble Alps in February 2020. Using a linear-in-means model for binary outcomes and distinguishing endogenous and exogenous peer effects, correlated effects and network endogeneity, we find that peers have a significant and positive effect on individual active transportation mode’s choice. We show that in our setting, a simulated policy or intervention would be almost twice more effective in spreading active transportation mode through social spillover effects if it targets key players rather than random individuals.

Suggested Citation

  • Mathieu Lambotte & Sandrine Mathy & Anna Risch & Carole Treibich, 2022. "Spreading active transportation: peer effects and key players in the workplace," Working Papers 2022-02, Grenoble Applied Economics Laboratory (GAEL).
  • Handle: RePEc:gbl:wpaper:2022-02
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    More about this item

    Keywords

    Peer Effects; Social Network; Workplace; Transportation Choice; Key Players;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models

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