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Applying hidden Markov models to visual activity analysis for simple digital control panel operations

Author

Listed:
  • Jerzy Grobelny
  • Rafal Michalski

Abstract

The paper presents an application of Hidden Markov Models (HMM) to fixations’ sequences analysis. The examination concerns eye tracking data gathered during performing simple comparison and decision tasks for four versions of plain control panels. The panels displayed the target and current velocity either on a digital or analog (clock-face) speedometers. Subjects were to decide whether increase or decrease the current speed by pressing the appropriate button. The obtained results suggest that females, generally exhibit different covert attention patterns than men. Moreover, the article demonstrates the estimated four HMM with three hidden states for every examined control panels variant and provides discussion of the outcomes.

Suggested Citation

  • Jerzy Grobelny & Rafal Michalski, 2017. "Applying hidden Markov models to visual activity analysis for simple digital control panel operations," WORking papers in Management Science (WORMS) WORMS/17/06, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    • Handle: RePEc:ahh:wpaper:worms1706
    DOI: 10.1007/978-3-319-28555-9_15
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    File URL: https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_17_06.pdf
    File Function: Final version, 2017
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    File URL: https://libkey.io/10.1007/978-3-319-28555-9_15?utm_source=ideas
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    References listed on IDEAS

    as
    1. John Liechty & Rik Pieters & Michel Wedel, 2003. "Global and local covert visual attention: Evidence from a bayesian hidden markov model," Psychometrika, Springer;The Psychometric Society, vol. 68(4), pages 519-541, December.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Berna Haktanirlar Ulutas & N. Fırat Özkan & Rafał Michalski, 2020. "Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 28(2), pages 761-777, June.
    2. Jerzy Grobelny & Rafal Michalski, 2020. "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS) WORMS/20/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    3. Rafal Michalski & Joanna Koszela-Kulinska, 2020. "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS) WORMS/20/10, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    4. Rafal Michalski & Jerzy Grobelny & Anna Bezdzietna, 2020. "Column versus tabular layout of paragraphs in message conveyance: visual processing study based on eye-tracking data," WORking papers in Management Science (WORMS) WORMS/20/19, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    5. Jerzy Grobelny & Rafal Michalski, 2021. "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS) WORMS/21/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    6. Jerzy Grobelny & Rafal Michalski & Gerhard-Wilhelm Weber, 2021. "Modeling human thinking about similarities by neuromatrices in the perspective of fuzzy logic," WORking papers in Management Science (WORMS) WORMS/21/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.

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    More about this item

    Keywords

    Ergonomics; Control panel design; Human visual behavior; Human-computer interaction;
    All these keywords.

    JEL classification:

    • C00 - Mathematical and Quantitative Methods - - General - - - General
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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