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Comunicação Rural Entre Três Atores Nas Áreas De Concentração De Fruteiras No Nordeste Brasileiro:

Author

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  • Alves, Maria Odete
  • Valente, Airton Saboya Jr

Abstract

Analisa-se o nível de comunicação entre agricultores, suas organizações e extensionistas rurais, a partir da análise do nível de concordância sobre potencialidades ou problemas percebidos como relevantes por cada um deles, a partir de um estudo de caso nas áreas de concentração de fruteiras no Nordeste do Brasil. A abordagem teórica é fundamentada na concepção humanizadora. As informações foram extraídas de um banco de dados resultante de uma pesquisa de campo coordenada pelo ETENE, realizada durante os anos de 2004 e 2005, tendo por base o ano de 2003, por meio da aplicação de questionários estruturados a pequenos agricultores (fruticultores), organizações de agricultores e extensão rural. Verificou-se que a atuação das ATER’s apresenta pouco avanço na direção da concepção dialógica e humanizadora da comunicação, o que pode ser atestado nas diversas contradições observadas nas falas dos atores e na insatisfação de parte dos agricultores com os serviços prestados, sugerindo, assim, a necessidade de avaliação das metodologias adotadas em suas atividades de campo, principalmente no tocante à forma como vêm trabalhando as estratégias de comunicação.

Suggested Citation

  • Alves, Maria Odete & Valente, Airton Saboya Jr, 2006. "Comunicação Rural Entre Três Atores Nas Áreas De Concentração De Fruteiras No Nordeste Brasileiro:," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 148515, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    • Handle: RePEc:ags:sobr06:148515
    DOI: 10.22004/ag.econ.148515
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