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The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR® Certified Refrigerators

Author

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  • Li, Xiaogu
  • Clark, Christopher D.
  • Jensen, Kimberly L.
  • Yen, Steven T.

Abstract

This study examines how a $50 mail-in rebate influences consumer willingness-to-pay for an ENERGY STAR-certified refrigerator. Data collected from a 2009 U.S. online survey containing a hypothetical choice experiment. Results suggest that a rebate induces uncertainty about the quality of ENERGY STAR-certified refrigerators and, thus, could actually reduce willingness-to-pay.

Suggested Citation

  • Li, Xiaogu & Clark, Christopher D. & Jensen, Kimberly L. & Yen, Steven T., 2013. "The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR® Certified Refrigerators," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 159795, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea14:159795
    DOI: 10.22004/ag.econ.159795
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