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Analysis Of Food Labels For Agricultural Biotechnology

Author

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  • Mclennon, Everald
  • Harrison, R. Wes

Abstract

Conjoint analysis is used to measure consumer preferences for alternative biotech labeling formats. The study found that consumers overwhelmingly support mandatory labeling of biotech foods. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

Suggested Citation

  • Mclennon, Everald & Harrison, R. Wes, 2003. "Analysis Of Food Labels For Agricultural Biotechnology," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35221, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeatm:35221
    DOI: 10.22004/ag.econ.35221
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    File URL: https://ageconsearch.umn.edu/record/35221/files/sp03mc02.pdf
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    References listed on IDEAS

    as
    1. Caswell, Julie A., 1998. "How Labeling of Safety and Process Attributes Affects Markets for Food," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(2), pages 151-158, October.
    2. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    3. Huffman, Wallace E. & Shogren, Jason F. & Rousu, Matthew & Tegene, Abe, 2001. "The Value of Consumers of Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions," ISU General Staff Papers 200112010800001346, Iowa State University, Department of Economics.
    4. Isaac, Grant E. & Phillips, Peter W.B., 2000. "Market Access And Market Acceptance For Genetically Modified Products," Transitions in Agbiotech: Economics of Strategy and Policy, June 24-25, 1999, Washington, D.C. 25993, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    Full references (including those not matched with items on IDEAS)

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