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Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis

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  • Puduri, Venkata S.
  • Govindasamy, Ramu
  • Onyango, Benjamin M.

Abstract

This paper investigates the relationships between country of origin labeling (COOL) issues and consumers concern about safety and health towards using of foreign produce. Results show that those who were married, self employed, had higher incomes, or possessed more education were more likely to support COOL. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.

Suggested Citation

  • Puduri, Venkata S. & Govindasamy, Ramu & Onyango, Benjamin M., 2006. "Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis," P Series 36721, Rutgers University, Department of Agricultural, Food and Resource Economics.
    • Handle: RePEc:ags:rutdps:36721
    DOI: 10.22004/ag.econ.36721
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    References listed on IDEAS

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    1. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    2. Caswell, Julie A., 1998. "How Labeling of Safety and Process Attributes Affects Markets for Food," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(2), pages 151-158, October.
    3. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
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    Cited by:

    1. Jessica Lichy & Kevin Pon, 2013. "The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 5-21, October.
    2. Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023. "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, vol. 48(C).
    3. Pozo, Veronica F. & Saak, Alexander E. & Hanawa-Peterson, Hikaru, 2009. "Product Origin and Reputation for Quality: the Case of Organic Foods," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49503, Agricultural and Applied Economics Association.

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