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Attributes Preferred and Premiums Offered for Naturally Produced Beef Cattle

Author

Listed:
  • Springer, Job D.
  • Biermacher, Jon T.
  • Childs, M. Dan
  • Alkire, Deke O.
  • Grooms, Brandon

Abstract

A growing number of beef cattle producers in the US are using limited information to determine whether or not it would be economical for them to grow naturally produced cattle. The objective was to discover the attributes that marketing companies prefer for the naturally produced cattle they purchase, and to elicit the price premiums being offered for cattle that possess these attributes. Results of a phone survey of companies that purchase natural cattle show that 27 out of 32 companies report their willingness to pay a premium of $5.95/cwt for cattle that have never received antibiotics, ionophores, hormones or animal by-products.

Suggested Citation

  • Springer, Job D. & Biermacher, Jon T. & Childs, M. Dan & Alkire, Deke O. & Grooms, Brandon, 2009. "Attributes Preferred and Premiums Offered for Naturally Produced Beef Cattle," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46859, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeana:46859
    DOI: 10.22004/ag.econ.46859
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    References listed on IDEAS

    as
    1. Johnson, Aaron J. & Johnson, Heather C., 2006. "Growing Naturally: Challenges Faced by a Small, Vertically Integrated Natural Beef Producer," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-1, March.
    2. Jayson L. Lusk & F. Bailey Norwood & J. Ross Pruitt, 2006. "Consumer Demand for a Ban on Antibiotic Drug Use in Pork Production," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(4), pages 1015-1033.
    3. Lin, Biing-Hwan & Yen, Steven T. & Huang, Chung L., 2008. "Demand for Organic and Conventional Fruits," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6440, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Cited by:

    1. Franken, Jason R.V. & Parcell, Joseph L. & Tonsor, Glynn T., 2011. "Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103609, Agricultural and Applied Economics Association.

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    More about this item

    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Marketing;
    All these keywords.

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