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Willingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese

Author

Listed:
  • Yan, Yiwei
  • Ames, Glenn C.W.
  • Colson, Gregory
  • Chen, Tinggui

Abstract

This study analyzes Shanghai customers’ willingness to pay for safer Baby Cheese following a series of food safety incidents by a major Chinese manufacturer. Results from interval regressions of consumer survey responses indicate that consumers are willing to pay a premium of 36.80% for safer Baby Cheese.

Suggested Citation

  • Yan, Yiwei & Ames, Glenn C.W. & Colson, Gregory & Chen, Tinggui, 2014. "Willingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162497, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea14:162497
    DOI: 10.22004/ag.econ.162497
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    References listed on IDEAS

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    1. Yang, Shang-Ho & Hu, Wuyang & Mupandawana, Malvern & Liu, Yun, 2012. "Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(1), pages 1-14, February.
    2. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 193-212, June.
    3. Chris Arnot & Peter C. Boxall & Sean B. Cash, 2006. "Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 555-565, December.
    4. Jeffcoat, Chris & Davis, Alison F. & Hu, Wuyang, 2012. "Willingness to Pay for Broadband Access by Kentucky Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(3), pages 1-12, August.
    5. De Devitiis, Biagia & D'Alessio, Massimiliano & Maietta, Ornella Wanda, 2008. "A comparative analysis of the purchase motivations of Fair Trade products: the impact of social capital," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44148, European Association of Agricultural Economists.
    6. repec:feb:natura:0061 is not listed on IDEAS
    7. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    8. Baker, Gregory A. & Burnham, Thomas A., 2001. "The Market For Genetically Modified Foods: Consumer Characteristics And Policy Implications," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(4), pages 1-10.
    9. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
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    Cited by:

    1. Yuting Liu & Abdoul G. Sam, 2022. "The organic premium of baby food based on market segments," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 533-556, July.
    2. Fatma Bouattour, 2016. "Financial Constraints and Export Performances: Evidence from Brazilian Micro-Data," Working Papers DT/2016/18, DIAL (Développement, Institutions et Mondialisation).
    3. Yuquan Chen & Xiaohua Yu, 2022. "Estimating market power for the Chinese fluid milk market with imported products," Agribusiness, John Wiley & Sons, Ltd., vol. 38(2), pages 386-401, April.

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    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety;

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