Report NEP-MKT-2015-08-07

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report:

• Mattas, Konstadinos & Tsakiridou, Efthimia & Theodoridou, Glykeria, 2015. "Consumers’ purchasing trends of GIs products," 145th Seminar, April 14-15, 2015, Parma, Italy 206462, European Association of Agricultural Economists.
• Richards, Timothy J. & Hamilton, Stephen F. & Empen, Janine, 2015. "Attribute Search in Online Retailing," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202968, Agricultural and Applied Economics Association.
• Acquah, Sarah & Petrolia, Daniel, 2014. "Effect of branding Gulf oysters on consumers willingness to pay," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162449, Southern Agricultural Economics Association.
• Chen, Maolong & Ortega, David. L & Wang, H.Holly, 2015. "Chinese consumers' perception of imported versus domestic pork quality," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205328, Agricultural and Applied Economics Association.
• House, Lisa A. & Jiang, Yuan & Salois, Matthew, 2014. "Measures of Online Advertising Effectiveness: The Case of Orange Juice," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 169776, Agricultural and Applied Economics Association.
• Deng, Xueting & Woods, Timothy, 2014. "What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162594, Southern Agricultural Economics Association.
• He, Chenyi & Gao, Zhifeng, 2015. "The Impact of Customer Review on Consumer Preference for Fresh Produce: A Choice Experiment Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205807, Agricultural and Applied Economics Association.
• Canavari, Maurizio & Wongprawmas, Rungsaran & Pappalardo, Gioacchino & Pecorino, Biagio, 2015. "Value elicitation for multiple quantities of new differentiated products using non-hypothetical open-ended choice experiments," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205204, Agricultural and Applied Economics Association.
• Yan, Yiwei & Ames, Glenn C.W. & Colson, Gregory & Chen, Tinggui, 2014. "Willingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162497, Southern Agricultural Economics Association.
• Li, Xiaogu & Jensen, Kimberly L. & Clark, Christopher D. & Lambert, Dayton M., 2015. "Scale Heterogeneity, Consequentiality, and Willingness-to-Pay for Public Goods: The Case of Beef Choices," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 204908, Agricultural and Applied Economics Association.
• Salois, Matthew J. & Reilly, Amber, 2014. "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162592, Southern Agricultural Economics Association.
• Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
• Stranieri, S. & Baldi, L., 2015. "Fresh-cut salad and shelf life date extension: a segmentation of Italian consumers," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206215, International European Forum on System Dynamics and Innovation in Food Networks.
• Diamond, Adam & Tropp, Debra & Barham, James & Frain, Michelle & Kiraly, Stacia & Cantrell, Patty, 2014. "Food Value Chains: Creating Shared Value To Enhance Marketing Success," Research Reports 176263, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
• Lee, Yoonsuk & Chang, JaeBong, 2014. "The Effect of Brand Equity across Seafood Products," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162455, Southern Agricultural Economics Association.
• Yonezawa, Koichi & Richards, Timothy J., 2015. "Competitive Package Size Decisions," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205287, Agricultural and Applied Economics Association.
• Vlaeminck, Pieter & Vranken, Liesbet, 2015. "Do labels capture consumers’ actual willingness to pay for Fair Trade characteristics?," Working Papers 206438, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
• Vickner, Steven S., 2015. "Seafood Safety and Marketing: The Case of the Deepwater Horizon Tragedy," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 206717, Agricultural and Applied Economics Association.
• Moritz Bosbach & Ornella Wanda Maietta & Hannah Marquardt, 2015. "Domestic Food Purchase Bias: A Cross-Country Case Study of Germany, Italy and Serbia," CSEF Working Papers 409, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
• Klink, Jeanette & Nina, Langen, 2015. "Are animal welfare aspects of relevance in consumers’ purchase decision," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206246, International European Forum on System Dynamics and Innovation in Food Networks.
• Lim, Kar Ho & Grebitus, Carola & Hu, Wuyang & Nayga, Rodolfo M. Jr., 2015. "More than Meets the Eye: Consumers’ Willingness to Pay for Marine Stewardship Council’s Certified Seafood," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205634, Agricultural and Applied Economics Association.
• Item repec:ags:usao14:204993 is not listed on IDEAS anymore

• Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa A., 2015. "Willingness to Pay for Eco-labeled Fresh Strawberry: Are All Environmentally Friendly Techniques Equal?," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205655, Agricultural and Applied Economics Association.
• Barrowclough, Michael & Boys, Kathryn A. & Carpio, Carlos, 2015. "An Evaluation of Firm and Contract Characteristics Valued by Supply Chain Partners in Specialty Crop Marketing Channels," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205768, Agricultural and Applied Economics Association.
• Ricci, Elena Claire & Banterle, Alessandro, 2015. "Who buys environmentally sustainable food products? Evidence from a consumer survey in Italy," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 206317, European Association of Agricultural Economists.
• Hoehn, John P., 2015. "What’s a Cup Worth?: A Hedonic Analysis of U.S. Retail Coffees Prices," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 204904, Agricultural and Applied Economics Association.
• Evans, Nicole T. & Chan, Catherine & Yanagida, John & Miura, Tomoaki, 2015. "Consumer Preference for Palm Oil in Urban Togo, Africa," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205378, Agricultural and Applied Economics Association.
• Pasirayi, Simba, 2015. "Assessing The Impact Of Manufacturer Power On Private Label Success In An Equilibrium Framework," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205302, Agricultural and Applied Economics Association.
• Gvillo, Rejeana & Dharmasena, Senarath & Capps, Oral, Jr., 2014. "Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162265, Southern Agricultural Economics Association.
• Katare, Bhagyashree, 2013. "Consumer willingness to pay for nano-packaged food products: evidence from experimental auctions and visual processing data," Master's Theses and Plan B Papers 162233, University of Minnesota, Department of Applied Economics.
• Terlau, Wiltrud & Hirsch, Darya, 2015. "Sustainable Consumption and the Attitude-Behaviour-Gap Phenomenon - Causes and Measurements towards a Sustainable Development," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206233, International European Forum on System Dynamics and Innovation in Food Networks.
• Barham, Jim & Delgado, Fidel, 2015. "Building A Food Hub From the Ground Up: A Facility Design Case Study of Tuscarora Organic Growers," Technical Resources 198332, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
• Ma, Wanglin & Abdulai, Awudu, 2015. "Linking apple farmers to markets: Determinants and impacts of marketing contracts in China," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202719, Agricultural and Applied Economics Association.
• Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
• Boynton, Robert D. & Novakovic, Andrew M., 2014. "Industry Evaluations of the Status and Prospects for the Burgeoning New York Greek-style Yogurt Industry," Research Bulletins 186953, Cornell University, Department of Applied Economics and Management.
• Malone, Trey & Lusk, Jayson L., 2015. "How Markets Alleviate the Excessive Choice Effect: A Field Experiment on Craft Beer Choice," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205965, Agricultural and Applied Economics Association.
• Lewis, Karen E. & Grebitus, Carola & Colson, Greg & Hu, Wuyang, 2015. "Examining how German and British Consumers’ Food Safety Concerns Moderate their Country of Origin Preferences for Beef," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205301, Agricultural and Applied Economics Association.
• Xie, Yi & Grebitus, Carola & Davis, George C., 2015. "Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205683, Agricultural and Applied Economics Association.
• Vlaeminck, Pieter & Jiang, Ting & Vranken, Liesbet, 2014. "How can environmental information align consumer behaviour with attitude? Evidence from a field experiment," Working Papers 162425, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
• Ahn, Kyeongah & Kim, Sohyun & Choe, Youngchan, 2015. "The relationship between the consumer health concern and the categories of convenience food: The case of South Korea," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205904, Agricultural and Applied Economics Association.