IDEAS home Printed from https://ideas.repec.org/p/ags/nc194o/233054.html
   My bibliography  Save this paper

Motives for the International Licensing of Branded Food and Related Products

Author

Listed:
  • Sheldon, Ian M.
  • Henderson, Dennis R.

Abstract

Given initial empirical observations of international licensing of, food and beer brands, this paper presents a simple game-theoretic model of the motives for licensing. In a situation of complete information, the model suggests that imperfect competition in overseas markets may be an important determinant of a branded product licensing equilibrium, whilst incomplete information about incumbent firms' payoffs and strategies and also repetition of the game may generate a sequence of unsuccessful entry followed by licensing.

Suggested Citation

  • Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives for the International Licensing of Branded Food and Related Products," Occasional Papers 233054, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    • Handle: RePEc:ags:nc194o:233054
    DOI: 10.22004/ag.econ.233054
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/233054/files/nc194-op-15.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.233054?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Salop, Steven C, 1979. "Strategic Entry Deterrence," American Economic Review, American Economic Association, vol. 69(2), pages 335-338, May.
    2. Gallini, Nancy T, 1984. "Deterrence by Market Sharing: A Strategic Incentive for Licensing," American Economic Review, American Economic Association, vol. 74(5), pages 931-941, December.
    3. Michael L. Katz & Carl Shapiro, 1985. "On the Licensing of Innovations," RAND Journal of Economics, The RAND Corporation, vol. 16(4), pages 504-520, Winter.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dennis R. Henderson & Ian M. Sheldon, 1992. "International licensing of branded food products," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 399-412.
    2. Henderson, Dennis R. & Sheldon, Ian M., 1991. "The Importance Of And Economic Motivation For The International Licensing Of Branded Food And Related Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(1), pages 1-8, February.
    3. Sheldon, Ian M. & McCorriston, Steve, 1990. "Imperfect Competition and Strategic Trade Policy in the Food Industries," Occasional Papers 232833, Regional Research Project NC-194: Organization and Performance of World Food Systems.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. I. M. Sheldon & D. R. Henderson, 1992. "The International Licensing Of Branded Food Products: A Game‐Theoretic Analysis," Journal of Agricultural Economics, Wiley Blackwell, vol. 43(3), pages 368-380, September.
    2. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives For The International Licensing Of Branded Food And Related Products," 1990 Annual meeting, August 5-8, Vancouver, Canada 270873, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Arijit Mukherjee & Sugata Marjit, 2004. "R&D organization and technology transfer," Group Decision and Negotiation, Springer, vol. 13(3), pages 243-258, May.
    4. Derek Clark & Øystein Foros & Jan Sand, 2011. "Foreclosure in contests," Public Choice, Springer, vol. 148(1), pages 215-232, July.
    5. Santiago, Leonardo P. & Martinelli, Marcela & Eloi-Santos, Daniel T. & Hortac, Luciana Hashiba, 2015. "A framework for assessing a portfolio of technologies for licensing out," Technological Forecasting and Social Change, Elsevier, vol. 99(C), pages 242-251.
    6. Jerbashian Vahagn, 2016. "Knowledge licensing in a model of R&D-driven endogenous growth," The B.E. Journal of Macroeconomics, De Gruyter, vol. 16(2), pages 555-579, June.
    7. Sen, Debapriya, 2005. "On the coexistence of different licensing schemes," International Review of Economics & Finance, Elsevier, vol. 14(4), pages 393-413.
    8. Jay Pil Choi & Heiko Gerlach, 2017. "A Theory of Patent Portfolios," American Economic Journal: Microeconomics, American Economic Association, vol. 9(1), pages 315-351, February.
    9. Nisvan Erkal, 2005. "Optimal Licensing Policy in Differentiated Industries," The Economic Record, The Economic Society of Australia, vol. 81(252), pages 51-60, March.
    10. Sudipto Bhattacharya & Claude d’Aspremont & Sergei Guriev & Debapriya Sen & Yair Tauman, 2014. "Cooperation in R&D: Patenting, Licensing, and Contracting," International Series in Operations Research & Management Science, in: Kalyan Chatterjee & William Samuelson (ed.), Game Theory and Business Applications, edition 2, chapter 0, pages 265-286, Springer.
    11. Saracho, Ana I., 2011. "Licensing information goods," International Journal of Industrial Organization, Elsevier, vol. 29(2), pages 187-199, March.
    12. James Bessen & Eric Maskin, 2009. "Sequential innovation, patents, and imitation," RAND Journal of Economics, RAND Corporation, vol. 40(4), pages 611-635, December.
    13. Arghya Ghosh & Souresh Saha, 2008. "Trade Policy in the Presence of Technology Licensing," Review of International Economics, Wiley Blackwell, vol. 16(1), pages 45-68, February.
    14. Yi, Sang-Seung, 1999. "Entry, licensing and research joint ventures," International Journal of Industrial Organization, Elsevier, vol. 17(1), pages 1-24, January.
    15. Marjit, Sugata & Mukherjee, Arijit & Ling Shi, He, 2001. "Cooperation in R&D: the case of patent infringement agreements," Journal of Economic Behavior & Organization, Elsevier, vol. 45(4), pages 383-401, August.
    16. Cabaleiro, Goretti, 2019. "Sources of appropriation capacity in licensing agreements," Technovation, Elsevier, vol. 86, pages 48-61.
    17. Nalin Kulatilaka & Lihui Lin, 2006. "Impact of Licensing on Investment and Financing of Technology Development," Management Science, INFORMS, vol. 52(12), pages 1824-1837, December.
    18. Henry Wang, X., 2002. "Fee versus royalty licensing in a differentiated Cournot duopoly," Journal of Economics and Business, Elsevier, vol. 54(2), pages 253-266.
    19. Almeida Costa, Luis & Dierickx, Ingemar, 2002. "Licensing and bundling," International Journal of Industrial Organization, Elsevier, vol. 20(2), pages 251-267, February.
    20. Debapriya Sen & Giorgos Stamatopoulos, 2009. "Technology Transfer Under Returns To Scale," Manchester School, University of Manchester, vol. 77(3), pages 337-365, June.

    More about this item

    Keywords

    Agricultural and Food Policy;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:nc194o:233054. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.