IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v8y1992i5p399-412.html
   My bibliography  Save this article

International licensing of branded food products

Author

Listed:
  • Dennis R. Henderson

    (Department of Agricultural Economics, The Ohio State University)

  • Ian M. Sheldon

    (Department of Agricultural Economics, The Ohio State University)

Abstract

This article presents an analysis of the strategic motivation for firms to license production and sale of their branded products overseas. First, the article documents the incidence of international brand-name licensing of food products, focussing on licenses from the US to foreign firms (outbound), production and marketing by US firms under license from overseas firms (inbound), and third-country licensing. Second, the economic incentives for a firm to offer outbound and|or accept inbound licensing are discussed, and third, the commercial considerations relevant to establishing terms of an international licensing agreement are examined. © 1992 John Wiley & Sons, Inc.

Suggested Citation

  • Dennis R. Henderson & Ian M. Sheldon, 1992. "International licensing of branded food products," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 399-412.
    • Handle: RePEc:wly:agribz:v:8:y:1992:i:5:p:399-412
    DOI: 10.1002/1520-6297(199209)8:5<399::AID-AGR2720080502>3.0.CO;2-W
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives For The International Licensing Of Branded Food And Related Products," 1990 Annual meeting, August 5-8, Vancouver, Canada 270873, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Sheldon, Ian M. & Henderson, Dennis R., 1990. "Motives for the International Licensing of Branded Food and Related Products," Occasional Papers 233054, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    3. Charles Handy & James M. MacDonald, 1989. "Multinational Structures and Strategies of U.S. Food Firms," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(5), pages 1246-1254.
    4. Fudenberg, Drew & Tirole, Jean, 1989. "Noncooperative game theory for industrial organization: An introduction and overview," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 5, pages 259-327, Elsevier.
    5. Henderson, Dennis R. & Sheldon, Ian M., 1991. "The Importance Of And Economic Motivation For The International Licensing Of Branded Food And Related Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(1), pages 1-8, February.
    6. Henderson, Dennis R. & Frank, Stuart D., 1990. "Industrial Organization and Export Competitiveness of U.S. Food Manufacturers," Occasional Papers 232832, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    7. Oliver E. Williamson (ed.), 1990. "Industrial Organization," Books, Edward Elgar Publishing, number 593.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Thomas L. Sporleder, 1992. "Managerial Economics of Vertically Coordinated Agricultural Firms," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(5), pages 1226-1231.
    2. Henderson, Dennis R. & McCorriston, Steve & Sheldon, Ian M., 1993. "Vertical Coordination: Concept, Practice, Theory and Policy Implications for the Agro-Food Sector," Occasional Papers 233157, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    3. Henderson, Dennis R. & Sheldon, Ian M. & Thomas, Kathleen N., 1994. "International Licensing of Foods and Beverages Makes Markets Truly Global," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 17(3), September.
    4. repec:mth:jas888:v:6:y:2018:i:2:p:17-34 is not listed on IDEAS
    5. Henderson, Dennis R. & Handy, Charles & Neff, Steven A., 1997. "Globalization of the Processed Foods Market," Agricultural Economic Reports 262044, United States Department of Agriculture, Economic Research Service.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. I. M. Sheldon & D. R. Henderson, 1992. "The International Licensing Of Branded Food Products: A Game‐Theoretic Analysis," Journal of Agricultural Economics, Wiley Blackwell, vol. 43(3), pages 368-380, September.
    2. Sheldon, Ian M. & McCorriston, Steve, 1990. "Imperfect Competition and Strategic Trade Policy in the Food Industries," Occasional Papers 232833, Regional Research Project NC-194: Organization and Performance of World Food Systems.
    3. Henderson, Dennis R. & Sheldon, Ian M., 1991. "The Importance Of And Economic Motivation For The International Licensing Of Branded Food And Related Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(1), pages 1-8, February.
    4. Fluet, Claude & Garella, Paolo G., 2002. "Advertising and prices as signals of quality in a regime of price rivalry," International Journal of Industrial Organization, Elsevier, vol. 20(7), pages 907-930, September.
    5. Pierre-Pascal Gendron, 1996. "Corporation Tax Asymmetries: An Oligopolistic Supergame Analysis," Working Papers ecpap-96-04, University of Toronto, Department of Economics.
    6. Sverre Grepperud, 2005. "Medical Errors: Mandatory Reporting, Voluntary Reporting, or Both?," European Journal of Law and Economics, Springer, vol. 20(1), pages 99-112, July.
    7. Hans Schenk, 1996. "Bandwagon mergers, international competitiveness, and government policy," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 23(3), pages 255-278, October.
    8. Luigi Guiso & Tullio Jappelli, 2005. "Awareness and Stock Market Participation," Review of Finance, European Finance Association, vol. 9(4), pages 537-567.
    9. Gilles Duranton, 1997. "La nouvelle économie géographique : agglomération et dispersion," Économie et Prévision, Programme National Persée, vol. 131(5), pages 1-24.
    10. Lindbeck, Assar & Snower, Dennis J., 2003. "The Firm as a Pool of Factor Complementarities," IZA Discussion Papers 882, Institute of Labor Economics (IZA).
    11. Dan Anderberg & Carlo Perroni, "undated". "Renegotiation of Social Contracts by Majority Rule," EPRU Working Paper Series 00-15, Economic Policy Research Unit (EPRU), University of Copenhagen. Department of Economics.
    12. James E. Alt & Barry Eichengreen, 1989. "Parallel And Overlapping Games: Theory And An Application To The European Gas Trade," Economics and Politics, Wiley Blackwell, vol. 1(2), pages 119-144, July.
    13. Choy, Marylin & Costa, Eduardo & Churata, Eloy, 2015. "Radiografía del costo del crédito en el Perú," Revista Estudios Económicos, Banco Central de Reserva del Perú, issue 30, pages 25-55.
    14. Harhoff, Dietmar & Wagner, Stefan, 2005. "Modelling the duration of patent examination at the European Patent Office," CEPR Discussion Papers 5283, C.E.P.R. Discussion Papers.
    15. Jin, S. & Guo, H. & Wang, H.H. & Delgado, M.S., 2018. "Going global : determinants of Chinese outward foreign direct investment in the agri-food industry," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277186, International Association of Agricultural Economists.
    16. David Carfì & Alessia Donato, 2018. "Cournot-Bayesian General Equilibrium: A Radon Measure Approach," Mathematics, MDPI, vol. 7(1), pages 1-19, December.
    17. Uwe Cantner & Andreas Nicklisch & Torsten Weiland, 2005. "Innovation races: An experimental study on strategic research activities," Papers on Strategic Interaction 2005-14, Max Planck Institute of Economics, Strategic Interaction Group.
    18. K. Conrad, 2000. "Energy Tax and Competition in Energy Efficiency: The Case of Consumer Durables," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 15(2), pages 159-177, February.
    19. Larsen, Ryan A. & Mjelde, James W. & Klinefelter, Danny A. & Wolfley, Jared L., 2009. "Geographical Diversification in Agriculture: An Applied Case to Western U.S. Wheat Growers," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46819, Southern Agricultural Economics Association.
    20. Raquel Arévalo Tomé & José‐María Chamorro‐Rivas, 2007. "Credible collusion in a model of spatial competition," Papers in Regional Science, Wiley Blackwell, vol. 86(4), pages 633-642, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:8:y:1992:i:5:p:399-412. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.